{"id":35561,"date":"2023-08-30T12:44:36","date_gmt":"2023-08-30T12:44:36","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=35561"},"modified":"2026-05-21T14:45:13","modified_gmt":"2026-05-21T14:45:13","slug":"sport-feminin-une-belle-visibilite-sur-les-medias-sociaux-en-plein-ete","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/sport-feminin-une-belle-visibilite-sur-les-medias-sociaux-en-plein-ete\/","title":{"rendered":"Sport f\u00e9minin : une belle visibilit\u00e9 sur les m\u00e9dias sociaux en plein \u00e9t\u00e9"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><strong>Quel impact sur les m\u00e9dias sociaux ont eu les \u00e9v\u00e9nements sportifs f\u00e9minins de cet \u00e9t\u00e9\u00a0 ? La pol\u00e9mique autour du pr\u00e9sident de la F\u00e9d\u00e9ration de football espagnole a t-elle finalement \u00e9clips\u00e9 les r\u00e9sultats des athl\u00e8tes f\u00e9minines ? <\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Selon nos donn\u00e9es <em>Digimind Social<\/em>, le Tour de France Femmes (du 23 au 30 juillet) et la Coupe du Monde f\u00e9minine de football (20 juillet -30 ao\u00fbt) ont g\u00e9n\u00e9r\u00e9 moins de mentions que les comp\u00e9titions similaires pour les hommes. <strong>Mais le sport f\u00e9minin n\u2019a jamais \u00e9t\u00e9 aussi visible que cet \u00e9t\u00e9 sur les m\u00e9dias sociaux. <\/strong><\/p>\n<p>Certes, les 2 comp\u00e9titions ont g\u00e9n\u00e9r\u00e9 de 3 \u00e0 7 fois moins de mentions que les comp\u00e9titions similaires pour les hommes. Toutefois, moins m\u00e9diatis\u00e9es, moins longues pour le Tour de France, \u00a0en pleine p\u00e9riode estivale et en horaires d\u00e9cal\u00e9s pour la Coupe du Monde de la FIFA, la comparaison entre les \u00e9v\u00e9nements femmes et hommes demeure difficile.<\/p>\n<ul>\n<li><strong>Le Tour de France Femmes<\/strong> \u00e0 ainsi g\u00e9n\u00e9r\u00e9 plus de 70 000 mentions en fran\u00e7ais sur les r\u00e9seaux sociaux contre 730 000 pour le Tour de France Hommes, qui a dur\u00e9 3 fois plus longtemps.<\/li>\n<li><strong>La Coupe du Monde f\u00e9minine de football<\/strong> a g\u00e9n\u00e9r\u00e9, elle, plus de 665 000 mentions (contre plus de 5 millions pour la Coupe du monde homme au Qatar, qui s&rsquo;\u00e9tait d\u00e9roul\u00e9e en plein hiver).<\/li>\n<\/ul>\n<p>Le volume de mentions des deux \u00e9v\u00e9nements sportifs f\u00e9minins sur les r\u00e9seaux sociaux se positionne donc tout de m\u00eame \u00e0 un niveau \u00e9lev\u00e9 compte tenu du calendrier, et devance des comp\u00e9titions comme les 24H du Mans ou Le Tournoi des 6 Nations.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/DIGIMIND-Analyse-Medias-Sociaux-Femmes-CoupeduMonde-TourdeFrance2023-1.pdf\" target=\"_blank\" rel=\"noopener\">Acc\u00e9dez aux analyses compl\u00e8tes ici<\/a><\/strong> :<\/p>\n<p><a href=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/DIGIMIND-Analyse-Medias-Sociaux-Femmes-CoupeduMonde-TourdeFrance2023-1.pdf\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"alignleft wp-image-35595 size-fp-small\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin-640x359.png\" alt=\"\" width=\"640\" height=\"359\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin-640x359.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin-300x168.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin-1024x575.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin-768x431.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin-1200x674.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/08\/sport-feminin.png 1439w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 640px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--pullout_copy  \">\n\t\t\t\t\t<div class=\"post_content--pullout_copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<blockquote class=\"pullout_copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>En savoir plus :<\/p>\n<ul>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/fr\/solutions\/veille\/social-listening-nouveau\/\" target=\"_blank\" rel=\"noopener\">Plateforme de Social Listening<\/a><\/span><\/li>\n<li><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/onclusive.com\/fr\/solutions\/insights-et-conseil\/\"><span style=\"color: #f0ebf0;\">Insights et conseils<\/span><\/a><\/span><\/li>\n<\/ul>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":35630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[524,308],"region":[],"class_list":["post-35561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-social-listening-fr","topic-tendances"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/35561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=35561"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/35561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/35630"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=35561"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=35561"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=35561"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=35561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}