{"id":37343,"date":"2023-10-11T13:58:27","date_gmt":"2023-10-11T13:58:27","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=37343"},"modified":"2026-04-29T17:13:42","modified_gmt":"2026-04-29T17:13:42","slug":"la-coupe-du-monde-de-rugby-a-deja-genere-plus-de-50-000-retombees-media-en-un-mois","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/la-coupe-du-monde-de-rugby-a-deja-genere-plus-de-50-000-retombees-media-en-un-mois\/","title":{"rendered":"La Coupe du monde de Rugby a d\u00e9j\u00e0 g\u00e9n\u00e9r\u00e9 plus de 50 000 retomb\u00e9es media en un mois"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p>La <b>10<\/b><b>e<\/b><b> \u00e9dition <\/b>de la Coupe du monde de rugby se d\u00e9roule en France du 8 septembre au 28 octobre 2023. C\u2019est la deuxi\u00e8me fois que le pays accueille cet \u00e9v\u00e9nement, la premi\u00e8re fut en 2007.<\/p>\n<p>Au cours du premier mois de comp\u00e9tition &#8211; du 8 septembre au 8 octobre -, la Coupe du monde a g\u00e9n\u00e9r\u00e9 <b>plus de 50 000 retomb\u00e9es <\/b>dans la presse fran\u00e7aise (web, print et audio).<\/p>\n<p>Cette tr\u00e8s forte m\u00e9diatisation a permis de toucher en moyenne <b>chaque Fran\u00e7ais <\/b><b>plus de trois fois par jour<\/b>.<\/p>\n<p><b>La presse r\u00e9gionale et locale <\/b>(web, print, audio) est le principal relai de visibilit\u00e9 de l\u2019\u00e9v\u00e9nement (<b>54% de la couverture m\u00e9dia<\/b>).<\/p>\n<p><b>Antoine Dupont <\/b>est l\u2019incontestable <b>figure m\u00e9diatique <\/b>de la Coupe du monde. Le capitaine &#8211; bless\u00e9 &#8211; de l\u2019Equipe de France a \u00e9t\u00e9 <b>cit\u00e9 plus de 10 000 fois.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter size-fp-large wp-image-37345\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-1200x425.png\" alt=\"\" width=\"1200\" height=\"425\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-1200x425.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-300x106.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-1024x363.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-768x272.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-1536x544.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts-640x227.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2023\/10\/temps_forts.png 1837w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2>Plus de 2,4 millions de messages sur les m\u00e9dias sociaux<\/h2>\n<p>&nbsp;<\/p>\n<p>La Coupe du Monde de Rugby a \u00e9galement g\u00e9n\u00e9r\u00e9 sur 1 mois plus de 2,4 millions de messages en fran\u00e7ais sur les r\u00e9seaux sociaux.<\/p>\n<p>Le match d\u2019ouverture de la Coupe du Monde de Rugby avait d\u00e9j\u00e0 g\u00e9n\u00e9r\u00e9 plus de 100000 mentions sur les r\u00e9seaux sociaux. Mais ce volume d\u00e9j\u00e0 important a \u00e9t\u00e9 surpass\u00e9 par la rencontre France Italie du vendredi 6 octobre avec plus de 142 000 mentions en fran\u00e7ais sur les r\u00e9seaux sociaux \u00e0 propos de la rencontre, des \u00e9quipes et des joueurs.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/la-coupe-du-monde-de-rugby-dans-les-medias-bilan-du-premier-mois-de-competition\">Cliquez ici pour acc\u00e9der \u00e0 l&rsquo;analyse compl\u00e8te<\/a> en deux parties :<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/la-coupe-du-monde-de-rugby-dans-les-medias-bilan-du-premier-mois-de-competition\"><em>Analyse de la couverture m\u00e9diatique<\/em><\/a>\u00a0: performance, exposition media globale, temps forts et leviers de la m\u00e9diatisation, visibilit\u00e9 des joueurs<\/li>\n<li><a href=\"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/la-coupe-du-monde-de-rugby-dans-les-medias-bilan-du-premier-mois-de-competition\"><em>Analyse sur les r\u00e9seaux sociaux<\/em><\/a> (zoom sur la rencontre France-Italie du vendredi 6 octobre) :\u00a0 comparaison avec les autres comp\u00e9titions, couverture social media des diff\u00e9rents matchs, \u00e9quipes et coureurs les plus mentionn\u00e9s sur les m\u00e9dias sociaux.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Vous \u00eates un partenaire, un fournisseur, un sponsor, ou encore une collectivit\u00e9 territoriale concern\u00e9e par cet \u00e9v\u00e9nement sportif ? Vous souhaitez \u00e9valuer votre exposition m\u00e9diatique et mesurer votre performance ? <a href=\"https:\/\/onclusive.com\/fr\/contact\/\">Contactez-nous<\/a>.<\/strong><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":37361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[433,432,431],"topic":[544],"region":[],"class_list":["post-37343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","audience-agences-de-communication-et-rp","audience-institutions-publiques","audience-marques","topic-brand-reputation"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/37343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=37343"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/37343\/revisions"}],"predecessor-version":[{"id":90873,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/37343\/revisions\/90873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/37361"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=37343"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=37343"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=37343"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=37343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}