{"id":63100,"date":"2025-05-15T11:04:08","date_gmt":"2025-05-15T11:04:08","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=63100"},"modified":"2026-05-13T16:56:10","modified_gmt":"2026-05-13T16:56:10","slug":"le-pape-francois-deux-fois-plus-mediatise-que-leon-xiv","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/le-pape-francois-deux-fois-plus-mediatise-que-leon-xiv\/","title":{"rendered":"Le Pape Fran\u00e7ois, deux fois plus m\u00e9diatis\u00e9 que L\u00e9on XIV"},"content":{"rendered":"\n\n\n \n\t\t\t
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Le 8 mai 2025, l\u2019\u00e9lection du pape L\u00e9on XIV a suscit\u00e9 une large couverture m\u00e9diatique \u00e0 l\u2019\u00e9chelle mondiale. Gr\u00e2ce \u00e0 notre indicateur exclusif, l\u2019Unit\u00e9 de Bruit M\u00e9dia (UBM), nous avons mesur\u00e9<\/strong> l\u2019ampleur de cet engouement.<\/p>\n

Avec un score global de 853 UBM<\/strong>, l’\u00e9v\u00e9nement a fortement mobilis\u00e9 les r\u00e9dactions, en particulier les cha\u00eenes de t\u00e9l\u00e9vision qui \u00e0 elles seules concentrent 724 UBM<\/strong>. Ce volume place l\u2019\u00e9lection de L\u00e9on XIV bien au-dessus du lancement du conclave quelques jours plus t\u00f4t (477 UBM<\/strong>), mais reste loin derri\u00e8re l\u2019\u00e9lection du pape Fran\u00e7ois en 2013<\/strong>, qui avait g\u00e9n\u00e9r\u00e9 un record de 1 900 UBM<\/strong>.<\/p>\n

Autre point de comparaison marquant : les comm\u00e9morations du 8 mai 1945<\/strong>, organis\u00e9es le m\u00eame jour, n\u2019ont atteint que 272 UBM<\/strong>. Un \u00e9cart qui souligne \u00e0 quel point l\u2019\u00e9lection d\u2019un souverain pontife reste, m\u00eame dans un paysage m\u00e9diatique plus fragment\u00e9 qu\u2019il y a dix ans, un \u00e9v\u00e9nement de port\u00e9e mondiale<\/strong>, capable d\u2019\u00e9clipser des temps forts pourtant tr\u00e8s ancr\u00e9s dans les m\u00e9moires collectives.<\/p>\n

ELECTION DU PAPE LEON XIV<\/b><\/h2>\n
\n\n\n\n\n
Date<\/b><\/td>\nSujet<\/b><\/td>\nUBM<\/b><\/p>\n

global<\/b><\/td>\n

Presse<\/b><\/td>\nRadio<\/b><\/td>\nT\u00e9l\u00e9<\/b><\/td>\nWeb<\/b><\/td>\n<\/tr>\n
08\/05\/25<\/span><\/td>\nLE MONDE SALUE LE NOUVEAU PAPE AMERICAIN<\/span><\/p>\n

LEON XIV<\/span><\/td>\n

853,27<\/span><\/td>\n30,64<\/span><\/td>\n84,2<\/span><\/td>\n723,68<\/span><\/td>\n14,76<\/span><\/td>\n<\/tr>\n
07\/05\/25<\/span><\/td>\nCONCLAVE POUR ELIRE UN NOUVEAU PAPE: PREMIER JOUR DE VOTE POUR LES<\/span><\/p>\n

CARDINAUX<\/span><\/td>\n

477,28<\/span><\/td>\n91,68<\/span><\/td>\n71,85<\/span><\/td>\n278,34<\/span><\/td>\n35,41<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

\u00a0<\/span><\/p>\n

ELECTION DU PAPE FRANCOIS (EN 2013)<\/b><\/p>\n

\n\n\n\n\n
Date<\/b><\/td>\nSujet<\/b><\/td>\nUBM<\/b><\/p>\n

global<\/b><\/td>\n

Presse<\/b><\/td>\nRadio<\/b><\/td>\nT\u00e9l\u00e9<\/b><\/td>\nWeb<\/b><\/td>\n<\/tr>\n
14\/03\/2013<\/span><\/td>\nELECTION DU NOUVEAU PAPE FRANCOIS<\/span><\/p>\n

1ER<\/span><\/td>\n

1900,80<\/span><\/td>\n256,13<\/span><\/td>\n246,6<\/span><\/td>\n1167,57<\/span><\/td>\n230,49<\/span><\/td>\n<\/tr>\n
12\/03\/2013<\/span><\/td>\nOUVERTURE DU CONCLAVE : L’HEURE DU<\/span><\/i><\/p>\n

CHOIX<\/span><\/i><\/td>\n

631,58<\/span><\/td>\n86,66<\/span><\/td>\n52,51<\/span><\/td>\n394,26<\/span><\/td>\n98,15<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

8 MAI 45<\/b><\/p>\n

\n\n\n\n\n
Date<\/b><\/td>\nSujet<\/b><\/td>\nUBM<\/b><\/p>\n

global<\/b><\/td>\n

Presse<\/b><\/td>\nRadio<\/b><\/td>\nT\u00e9l\u00e9<\/b><\/td>\nWeb<\/b><\/td>\n<\/tr>\n
08\/05\/25<\/span><\/td>\nCOMMEMORATIONS<\/span><\/p>\n

8 MAI 45<\/span><\/td>\n

272,02634<\/span><\/td>\n43,558<\/span><\/td>\n77,05333<\/span><\/td>\n141,815<\/span><\/td>\n9,6<\/span><\/td>\n<\/tr>\n
09\/05\/25<\/span><\/td>\nCOMMEMORATIONS<\/span><\/p>\n

8 MAI 45<\/span><\/td>\n

115,0086<\/span><\/td>\n48,1936<\/span><\/td>\n18,21333<\/span><\/td>\n43,65167<\/span><\/td>\n4,95<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n

Sonia Metch\u00e9, Directrice des \u00e9tudes chez Onclusive, se tient \u00e0 votre disposition pour vous d\u00e9tailler l’UBM.<\/span><\/p>\n

L\u2019UBM, un indicateur unique<\/b><\/h2>\n

R\u00e9f\u00e9rent depuis 2000, l\u2019UBM (pour Unit\u00e9 de Bruit M\u00e9dia) mesure l\u2019impact m\u00e9diatique des th\u00e8mes, des entreprises et des personnalit\u00e9s sur un panel de 120 sources repr\u00e9sentatives des m\u00e9dias leaders en audience en France. Ce corpus englobe les supports les plus puissants de la presse papier et online, ainsi que les tranches horaires TV et radio qui g\u00e9n\u00e8rent le plus de contacts. Gr\u00e2ce \u00e0 cette approche, l\u2019UBM permet de quantifier l\u2019intensit\u00e9 de la pression m\u00e9diatique et de suivre ses \u00e9volutions en temps r\u00e9el. Avec 100 UBM, il correspond \u00e0 une exposition de chaque Fran\u00e7ais de 15 ans et plus \u00e0 une page ou une minute d\u2019information sur le sujet.<\/span><\/p>\n

En savoir plus sur l’UBM<\/span><\/a><\/p>\n

 <\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":63101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[524,308],"region":[],"class_list":["post-63100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-social-listening-fr","topic-tendances"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=63100"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63100\/revisions"}],"predecessor-version":[{"id":92419,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63100\/revisions\/92419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/63101"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=63100"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=63100"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=63100"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=63100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}