{"id":63556,"date":"2025-05-26T08:43:00","date_gmt":"2025-05-26T08:43:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=63556"},"modified":"2025-09-04T14:54:06","modified_gmt":"2025-09-04T14:54:06","slug":"festival-cannes-2025-analyse-ubm","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/festival-cannes-2025-analyse-ubm\/","title":{"rendered":"76e Festival de Cannes : ce que r\u00e9v\u00e8le l\u2019analyse UBM"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p data-start=\"140\" data-end=\"806\">Du 13 au 24 mai 2025, la Croisette a de nouveau d\u00e9roul\u00e9 son tapis rouge pour accueillir la 76e \u00e9dition du Festival de Cannes, pr\u00e9sid\u00e9e cette ann\u00e9e par Juliette Binoche. Malgr\u00e9 le prestige de l\u2019\u00e9v\u00e9nement et l\u2019hommage appuy\u00e9 \u00e0 Robert De Niro \u2014 Palme d\u2019honneur et 150 UBM \u00e0 lui seul \u2014, la couverture m\u00e9diatique du festival a \u00e9t\u00e9 quelque peu \u00e9clips\u00e9e par une actualit\u00e9 internationale particuli\u00e8rement dense : d\u00e9claration du chef de l\u2019\u00c9tat, tensions en Ukraine, situation \u00e0 Gaza\u2026 R\u00e9sultat : 2542 UBM g\u00e9n\u00e9r\u00e9s, soit l\u2019\u00e9quivalent d\u2019une exposition 26 fois par Fran\u00e7ais \u00e0 une information sur le sujet.<\/p>\n<p data-start=\"808\" data-end=\"1146\">Quelles tendances m\u00e9diatiques ressortent de cette \u00e9dition ? Entre concentration de l\u2019attention sur les premiers jours, progression notable de la presse magazine et \u00e9quilibre entre les supports TV, presse et web, l\u2019analyse UBM met en lumi\u00e8re les dynamiques \u00e0 l\u2019\u0153uvre \u2014 mais r\u00e9v\u00e8le aussi un certain essoufflement des temps forts \u00e9ditoriaux.<\/p>\n<p data-start=\"1148\" data-end=\"1248\" data-is-last-node=\"\" data-is-only-node=\"\">\ud83d\udc49 <a href=\"https:\/\/42525281.fs1.hubspotusercontent-na1.net\/hubfs\/42525281\/FR%20-%20Documents\/CANNES%202025.pptx.pdf\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1151\" data-end=\"1248\" data-is-last-node=\"\">Consultez notre analyse compl\u00e8te pour d\u00e9couvrir les enseignements cl\u00e9s de cette \u00e9dition 2025.<\/strong><\/a><\/p>\n<p data-start=\"1148\" data-end=\"1248\" data-is-last-node=\"\" data-is-only-node=\"\">\n<p data-start=\"1148\" data-end=\"1248\" data-is-last-node=\"\" data-is-only-node=\"\">\n<p><span style=\"text-decoration: underline;\"><strong>\u00c0 propos de l&rsquo;UBM:<\/strong><\/span><\/p>\n<p><b>L\u2019UBM, UN INDICATEUR UNIQUE<\/b><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9f\u00e9rent depuis 2000, le barom\u00e8tre UBM (pour Unit\u00e9 de Bruit Media) mesure l\u2019impact m\u00e9diatique des th\u00e8mes d\u2019actualit\u00e9, des entreprises et des personnalit\u00e9s sur un panel de 120 sources. Il dispose d\u2019un corpus repr\u00e9sentatif des m\u00e9dias leaders<\/span> <span style=\"font-weight: 400;\">en audience grand public en France, prenant en compte les supports les plus puissants de la presse papier et online et les tranches horaires TV Radio qui g\u00e9n\u00e8rent le plus de contacts. Il permet de mesurer l\u2019intensit\u00e9 de la pression m\u00e9diatique et de suivre ses \u00e9volutions au plus pr\u00e8s du temps r\u00e9el.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":63565,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[],"region":[],"class_list":["post-63556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=63556"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/63565"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=63556"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=63556"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=63556"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=63556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}