{"id":63631,"date":"2025-06-03T15:13:48","date_gmt":"2025-06-03T15:13:48","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=63631"},"modified":"2025-09-04T14:52:38","modified_gmt":"2025-09-04T14:52:38","slug":"psg-victoire-mediatique-ligue-champions-2025","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/psg-victoire-mediatique-ligue-champions-2025\/","title":{"rendered":"Ligue des Champions : Le PSG remporte aussi la bataille m\u00e9diatique, selon l\u2019analyse Onclusive"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><b>Source : Onclusive \u2014 Bilan presse &amp; social media (30 mai \u2013 2 juin 2025)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La finale de la Ligue des Champions 2025, qui a vu le Paris Saint-Germain triompher face \u00e0 l\u2019Inter Milan, n\u2019a pas seulement marqu\u00e9 l\u2019histoire sportive. Elle s\u2019impose \u00e9galement comme un \u00e9v\u00e9nement d\u2019envergure m\u00e9diatique mondiale.<\/span><\/p>\n<h2><b>Une couverture presse et m\u00e9dia d\u2019une ampleur exceptionnelle<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Durant les trois jours entourant la finale, la <\/span><b>presse fran\u00e7aise<\/b><span style=\"font-weight: 400;\"> a enregistr\u00e9 un volume in\u00e9dit de <\/span><b>14 000 retomb\u00e9es m\u00e9dias<\/b><span style=\"font-weight: 400;\">, tous canaux confondus : web, print, radio et t\u00e9l\u00e9vision.<\/span><\/p>\n<h3><b>Points cl\u00e9s :<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>600 supports<\/b><span style=\"font-weight: 400;\"> mobilis\u00e9s.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une <\/span><b>forte visibilit\u00e9 TV &amp; radio<\/b><span style=\"font-weight: 400;\">, notamment via <\/span><b>BFM TV<\/b><span style=\"font-weight: 400;\"> et <\/span><b>France Info<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>L\u2019\u00c9quipe<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Le Parisien<\/b><span style=\"font-weight: 400;\"> en t\u00eate c\u00f4t\u00e9 presse nationale.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>La presse r\u00e9gionale joue un r\u00f4le majeur<\/b><span style=\"font-weight: 400;\">, repr\u00e9sentant <\/span><b>23 % des retomb\u00e9es<\/b><span style=\"font-weight: 400;\">, avec <\/span><b>Ouest France<\/b><span style=\"font-weight: 400;\"> en leader (225 articles).<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">En moyenne, chaque individu en France a \u00e9t\u00e9 expos\u00e9 \u00e0 <\/span><b>12 contenus par jour<\/b><span style=\"font-weight: 400;\"> autour de la finale. Un niveau de saturation m\u00e9diatique rare, signalant un \u00e9v\u00e9nement \u00e0 tr\u00e8s forte p\u00e9n\u00e9tration.<\/span><\/p>\n<h2><b>Les figures cl\u00e9s du r\u00e9cit m\u00e9diatique<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019analyse d\u2019Onclusive r\u00e9v\u00e8le les personnalit\u00e9s les plus cit\u00e9es dans le storytelling post-finale :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luis Enrique<\/b><span style=\"font-weight: 400;\"> : l\u2019entra\u00eeneur du PSG est pr\u00e9sent\u00e9 comme le <\/span><b>strat\u00e8ge du succ\u00e8s<\/b><span style=\"font-weight: 400;\">, cit\u00e9 dans pr\u00e8s d\u2019un article sur cinq.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ousmane Demb\u00e9l\u00e9<\/b><span style=\"font-weight: 400;\"> : moteur du jeu offensif, il retrouve sa <\/span><b>dimension de star<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9sir\u00e9 Dou\u00e9<\/b><span style=\"font-weight: 400;\"> : la r\u00e9v\u00e9lation inattendue de la finale, <\/span><b>buteur \u00e0 deux reprises<\/b><span style=\"font-weight: 400;\">, et d\u00e9j\u00e0 compar\u00e9 \u00e0 <\/span><b>Kylian Mbapp\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nasser Al-Khela\u00effi<\/b><span style=\"font-weight: 400;\">, pr\u00e9sident du club, reste plus discret m\u00e9diatiquement, avec <\/span><b>665 citations<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>R\u00e9seaux sociaux : un tsunami d&rsquo;engagement mondial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">L\u2019analyse Social Media d\u2019Onclusive, couvrant la p\u00e9riode du 30 mai au 1er juin, montre une explosion des conversations digitales autour de la finale.<\/span><\/p>\n<h3><b>Chiffres cl\u00e9s :<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>23,5 millions de mentions<\/b><span style=\"font-weight: 400;\"> au niveau mondial<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>9 millions durant le match<\/b><span style=\"font-weight: 400;\"> : un pic d\u2019activit\u00e9 jamais vu pour un club fran\u00e7ais<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>14 millions d\u2019utilisateurs<\/b><span style=\"font-weight: 400;\"> impliqu\u00e9s dans la conversation<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c0 titre de comparaison, la <\/span><b>finale de la Coupe de France<\/b><span style=\"font-weight: 400;\"> du 24 mai n\u2019avait g\u00e9n\u00e9r\u00e9 que <\/span><b>685 000 mentions<\/b><span style=\"font-weight: 400;\">, soit <\/span><b>20 fois moins<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Les stars de la finale sur les r\u00e9seaux sociaux<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Classement par mentions sur les r\u00e9seaux (joueurs et coachs confondus) :<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9sir\u00e9 Dou\u00e9<\/b><span style=\"font-weight: 400;\"> \u2013 13,7 % des mentions : un nom devenu viral.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ousmane Demb\u00e9l\u00e9<\/b><span style=\"font-weight: 400;\"> \u2013 11,6 % : pour ses dribbles et son influence technique.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luis Enrique<\/b><span style=\"font-weight: 400;\"> \u2013 9,7 % : f\u00e9licit\u00e9 pour son efficacit\u00e9 tactique.<\/span>&nbsp;<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">D\u2019autres joueurs du PSG ont \u00e9galement marqu\u00e9 les conversations :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Achraf Hakimi<\/b><span style=\"font-weight: 400;\"> (buteur)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vitinha<\/b><span style=\"font-weight: 400;\"> (organisateur du milieu)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marquinhos<\/b><span style=\"font-weight: 400;\"> (capitaine)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kvaratskhelia<\/b><span style=\"font-weight: 400;\"> et <\/span><b>Pacho<\/b><span style=\"font-weight: 400;\"> (apport d\u00e9fensif et r\u00e9cup\u00e9ration)<\/span>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">L\u2019<\/span><b>Inter Milan<\/b><span style=\"font-weight: 400;\">, battue et peu visible sur le terrain, l\u2019est aussi sur les r\u00e9seaux, o\u00f9 l\u2019\u00e9quipe italienne et son coach Inzaghi peinent \u00e0 susciter l\u2019attention.<\/span><\/p>\n<h2><b>Une mesure compl\u00e8te de la m\u00e9diatisation : m\u00e9thode Onclusive<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cette analyse repose sur la <\/span><b>veille exhaustive<\/b><span style=\"font-weight: 400;\"> et en <\/span><b>temps r\u00e9el<\/b><span style=\"font-weight: 400;\"> de l\u2019ensemble des m\u00e9dias fran\u00e7ais et internationaux, via la technologie propri\u00e9taire d\u2019<\/span><b>Onclusive<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>M\u00e9thodologie combin\u00e9e :<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Presse et TV\/radio<\/b><span style=\"font-weight: 400;\"> : analyse des principales sources fran\u00e7aises (web, print, broadcast), avec une \u00e9dition par support pour la presse r\u00e9gionale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R\u00e9seaux sociaux<\/b><span> : couverture multilingue de toutes les mentions, hashtags, commentaires, citations, sur les principaux r\u00e9seaux.<\/span><\/li>\n<\/ul>\n<p><strong data-start=\"57\" data-end=\"159\">\ud83d\udc49 Pour d\u00e9couvrir l\u2019impact colossal du match sur les r\u00e9seaux sociaux, lisez notre analyse d\u00e9di\u00e9e :<\/strong><br data-start=\"159\" data-end=\"162\" \/><em data-start=\"162\" data-end=\"284\">\u00ab <a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/psg-inter-raz-de-maree-social-media\/\">Ligue des Champions 2025 : 23,5 millions de mentions pour le PSG\u2013Inter, un raz-de-mar\u00e9e social media selon Onclusive<\/a> \u00bb<\/em><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> 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