{"id":63633,"date":"2025-06-02T15:14:10","date_gmt":"2025-06-02T15:14:10","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=63633"},"modified":"2025-09-04T14:52:26","modified_gmt":"2025-09-04T14:52:26","slug":"psg-inter-raz-de-maree-social-media","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/psg-inter-raz-de-maree-social-media\/","title":{"rendered":"Ligue des Champions 2025 : 23,5 millions de mentions pour le PSG\u2013Inter, un raz-de-mar\u00e9e social media selon Onclusive"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy_with_image  \">\n\t\t\t\t\t<div class=\"post_content--copy_with_image-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><b>Source : Onclusive Social \u2013 Analyse r\u00e9seaux sociaux (30 mai \u2013 1er juin 2025)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La finale de la Ligue des Champions 2024-2025, opposant le Paris Saint-Germain \u00e0 l\u2019Inter Milan, n\u2019a pas seulement \u00e9t\u00e9 une d\u00e9monstration de force sportive (victoire 5-0). Elle a aussi d\u00e9clench\u00e9 <\/span><b>une vague plan\u00e9taire sur les r\u00e9seaux sociaux<\/b><span style=\"font-weight: 400;\">. Selon les donn\u00e9es d\u2019Onclusive Social, l\u2019\u00e9v\u00e9nement a g\u00e9n\u00e9r\u00e9 <\/span><b>23,5 millions de mentions<\/b><span style=\"font-weight: 400;\"> dans le monde entre le 30 mai et le 1er juin.<\/span><\/p>\n<h2><b>Un impact digital mondial<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La mobilisation en ligne a \u00e9t\u00e9 massive : <\/span><b>14 millions d\u2019utilisateurs uniques<\/b><span style=\"font-weight: 400;\"> ont particip\u00e9 aux conversations num\u00e9riques autour du match.<\/span><\/p>\n<h3><b>P\u00e9riode du match = pic d\u2019engagement<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>9 millions de mentions<\/b><span style=\"font-weight: 400;\"> ont \u00e9t\u00e9 publi\u00e9es <\/span><b>pendant le match<\/b><span style=\"font-weight: 400;\">, soit <\/span><b>38 % du total<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ce pic traduit l\u2019<\/span><b>engagement instantan\u00e9<\/b><span style=\"font-weight: 400;\"> des fans, une caract\u00e9ristique cl\u00e9 du football spectacle \u00e0 l\u2019\u00e8re num\u00e9rique.<\/span>&nbsp;<\/li>\n<\/ul>\n<p><b>Comparatif<\/b><span style=\"font-weight: 400;\"> : la finale de la <\/span><b>Coupe de France 2025<\/b><span style=\"font-weight: 400;\">, pourtant significative, n\u2019a g\u00e9n\u00e9r\u00e9 que <\/span><b>685 000 mentions<\/b><span style=\"font-weight: 400;\"> au total. L\u2019\u00e9cart d\u2019attention est de plus de <\/span><b>20 fois<\/b><span style=\"font-weight: 400;\"> en faveur de la Ligue des Champions.<\/span><\/p>\n<h2><b>D\u00e9sir\u00e9 Dou\u00e9, roi du match sur les r\u00e9seaux<\/b><\/h2>\n<h3><b>Top 3 des personnalit\u00e9s les plus cit\u00e9es :<\/b><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u00e9sir\u00e9 Dou\u00e9<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>13,7 % des mentions<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">2 buts d\u00e9cisifs (20e et 63e minutes)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Compar\u00e9 \u00e0 <\/span><b>Mbapp\u00e9<\/b><span style=\"font-weight: 400;\"> pour son explosivit\u00e9<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Repr\u00e9sente le renouveau du PSG<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A inspir\u00e9 une avalanche de commentaires sur X (ex-Twitter) et Instagram<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ousmane Demb\u00e9l\u00e9<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>11,6 %<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Deux passes d\u00e9cisives (dont un no-look) et des dribbles d\u00e9vastateurs<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Port\u00e9 par sa notori\u00e9t\u00e9 pass\u00e9e au <\/span><b>FC Barcelone<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A r\u00e9gal\u00e9 les fans et boost\u00e9 sa pr\u00e9sence dans les discussions internationales<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luis Enrique<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>9,7 %<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Strat\u00e8ge applaudi pour sa tactique bas\u00e9e sur la <\/span><b>pression haute et la fluidit\u00e9<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A titularis\u00e9 les bons profils au bon moment (Dou\u00e9, Demb\u00e9l\u00e9)<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Salu\u00e9 pour son sang-froid et sa gestion du match<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>Les autres joueurs du PSG qui ont fait parler d\u2019eux<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Achraf Hakimi<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Buteur d\u00e8s la 12e minute<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Tr\u00e8s cit\u00e9 pour ses courses offensives et son impact sur le d\u00e9but du match<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vitinha<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Ma\u00eetre du tempo au milieu de terrain<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Impliqu\u00e9 dans 2 passes d\u00e9cisives<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Son calme et sa vision du jeu ont \u00e9t\u00e9 largement comment\u00e9s<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Willian Pacho<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">R\u00e9cup\u00e9ration d\u00e9cisive sur le 2e but<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Solide en d\u00e9fense contre <\/span><b>Lautaro Mart\u00ednez<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Applaudi pour sa contribution d\u00e9fensive invisible mais cl\u00e9<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Marquinhos<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Capitaine embl\u00e9matique, a soulev\u00e9 le troph\u00e9e<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Citations li\u00e9es \u00e0 son leadership et sa solidit\u00e9 d\u00e9fensive<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Khvicha Kvaratskhelia<\/b>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A inscrit le 4e but sur une passe de Demb\u00e9l\u00e9<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Tr\u00e8s pr\u00e9sent dans les conversations europ\u00e9ennes, notamment en G\u00e9orgie<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h2><b>L\u2019ombre sur l\u2019Inter Milan<\/b><\/h2>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simone Inzaghi<\/b><span style=\"font-weight: 400;\">, coach de l\u2019Inter, a \u00e9t\u00e9 cit\u00e9 <\/span><b>surtout pour ses erreurs tactiques<\/b><span style=\"font-weight: 400;\">.<\/span>&nbsp;\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Critiqu\u00e9 pour son manque de r\u00e9action apr\u00e8s l\u2019ouverture du score<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">Les changements tardifs et l\u2019absence de plan B ont d\u00e9\u00e7u les fans<\/span>&nbsp;<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Federico Dimarco<\/b><span style=\"font-weight: 400;\"> &amp; <\/span><b>Francesco Acerbi<\/b>&nbsp;<\/li>\n<\/ol>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelques mentions pour leur implication d\u00e9fensive<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Peu visibles face \u00e0 la domination \u00e9crasante du PSG<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>Analyse contextuelle : un storytelling en temps r\u00e9el<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ce que montre cette analyse, c\u2019est que <\/span><b>la Ligue des Champions est devenue un spectacle conversationnel mondial<\/b><span style=\"font-weight: 400;\">. Le match se joue autant sur la pelouse que sur les plateformes digitales. Le <\/span><b>tempo social<\/b><span style=\"font-weight: 400;\"> suit <\/span><b>les temps forts du match<\/b><span style=\"font-weight: 400;\">, chaque action provoquant une vague de r\u00e9actions en ligne, avec :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un <\/span><b>engagement social ultra-concentr\u00e9<\/b><span style=\"font-weight: 400;\"> pendant les 90 minutes<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Des <\/span><b>figures h\u00e9ro\u00efques instantan\u00e9ment identifi\u00e9es<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une <\/span><b>dominance narrative du PSG<\/b><span style=\"font-weight: 400;\">, \u00e9clipsant totalement l\u2019adversaire<\/span>&nbsp;<\/li>\n<\/ul>\n<h2><b>M\u00e9thodologie Onclusive Social<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyse multilingue des <\/span><b>posts, hashtags, commentaires, citations et r\u00e9actions<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Donn\u00e9es collect\u00e9es sur <\/span><b>X, Instagram, TikTok, Facebook<\/b><span style=\"font-weight: 400;\">, etc.<\/span>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00e9riode analys\u00e9e : <\/span><b>vendredi 30 mai au dimanche 1er juin 2025<\/b>&nbsp;<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suivi en temps r\u00e9el du <\/span><b>volume, des pics d\u2019activit\u00e9 et de la r\u00e9partition des mentions par personnalit\u00e9<\/b><b><br \/>\n<\/b>&nbsp;<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\ud83d\udd17 <\/span><b>Source :<\/b> <i><span style=\"font-weight: 400;\">Onclusive Social \u2013 Analyse de la finale PSG vs Inter Milan (mai\u2013juin 2025)<\/span><\/i><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><span style=\"font-weight: 400;\"> \ud83d\udcca Donn\u00e9es issues de l\u2019analyse globale de l\u2019activit\u00e9 sur les principaux r\u00e9seaux sociaux<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udca1 Pour en savoir plus sur la veille social media en temps r\u00e9el : <a href=\"https:\/\/onclusive.com\/fr\/solutions\/veille\/social-listening\/\">https:\/\/onclusive.com\/fr\/solutions\/veille\/social-listening\/<\/a><\/span><\/p>\n<p><strong data-start=\"58\" data-end=\"195\">\ud83d\udc49 Envie de savoir comment cette finale a \u00e9t\u00e9 relay\u00e9e dans les m\u00e9dias ?<br \/>\nD\u00e9couvrez notre analyse dans le barom\u00e8tre UBM :<\/strong><br data-start=\"195\" data-end=\"198\" \/><em data-start=\"198\" data-end=\"336\">\u00ab <a href=\"https:\/\/onclusive.com\/fr\/resources\/blog\/victoire-psg-ubm-impact-mediatique\/\">Le PSG triomphe aussi dans les m\u00e9dias : une finale de Ligue des Champions \u00e0 tr\u00e8s forte visibilit\u00e9 selon le barom\u00e8tre UBM d\u2019Onclusive<\/a> \u00bb<\/em><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":28,"featured_media":63623,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[],"region":[],"class_list":["post-63633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=63633"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/63633\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/63623"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=63633"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=63633"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=63633"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=63633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}