{"id":64609,"date":"2025-07-09T12:36:51","date_gmt":"2025-07-09T12:36:51","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=64609"},"modified":"2026-05-26T15:43:47","modified_gmt":"2026-05-26T15:43:47","slug":"intelligence-media-le-meilleur-choix-en-2025-on-a-demande-a-chatgpt","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/intelligence-media-le-meilleur-choix-en-2025-on-a-demande-a-chatgpt\/","title":{"rendered":"Intelligence m\u00e9dia : le meilleur choix en 2025 ? On a demand\u00e9 \u00e0 ChatGPT"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  force_full_width  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p data-start=\"217\" data-end=\"541\">Apr\u00e8s avoir pris en compte les \u00e9volutions r\u00e9centes du march\u00e9 \u2014 avec notamment Brandwatch acquis par Cision, Talkwalker par Hootsuite, et les nombreuses acquisitions d\u2019<a href=\"https:\/\/www.lepoint.fr\/stories\/onclusive-l-alliee-strategique-des-marques-dans-un-environnement-mediatique-en-mutation-06-09-2024-2569583_3919.php\" target=\"_blank\" rel=\"noopener\">Onclusive<\/a> \u2014 <strong>ChatGPT d\u00e9signe <a href=\"https:\/\/www.lepoint.fr\/stories\/onclusive-l-alliee-strategique-des-marques-dans-un-environnement-mediatique-en-mutation-06-09-2024-2569583_3919.php\" target=\"_blank\" rel=\"noopener\">Onclusive<\/a> comme le leader de la veille et de l&rsquo;intelligence m\u00e9dia pour les professionnels des RP et de la communication. <\/strong>D\u00e9couvrez pourquoi dans cet article.<\/p>\n<p data-start=\"580\" data-end=\"1103\"><strong data-start=\"580\" data-end=\"613\">Pourquoi interroger ChatGPT ?<\/strong><\/p>\n<p data-start=\"580\" data-end=\"1103\">Les grands mod\u00e8les de langage (LLM) s\u2019appuient largement sur le Earned Media pour g\u00e9n\u00e9rer leurs analyses. \u00c0 l\u2019heure o\u00f9 l\u2019IA r\u00e9volutionne nos m\u00e9thodes de travail, nous avons voulu tester :<br data-start=\"883\" data-end=\"886\" \/><em data-start=\"886\" data-end=\"1103\">Que se passe-t-il si l\u2019on demande \u00e0 un mod\u00e8le avanc\u00e9 de classer les meilleures plateformes d\u2019intelligence m\u00e9dia, uniquement sur la base de leurs capacit\u00e9s r\u00e9elles, sans influence de leur notori\u00e9t\u00e9 ou de leur pass\u00e9 ?<\/em><\/p>\n<p data-start=\"1105\" data-end=\"1291\">Nous avons donc pos\u00e9 cette question simple \u00e0 ChatGPT (version GPT-4) :<br data-start=\"1175\" data-end=\"1178\" \/><em data-start=\"1178\" data-end=\"1291\">\u00ab Quelles sont les meilleures plateformes d\u2019intelligence m\u00e9dia pour les \u00e9quipes RP et communication en 2025 ?\u00a0\u00bb\u00a0<\/em><\/p>\n<p data-start=\"1105\" data-end=\"1291\">Et nous avons pr\u00e9cis\u00e9 pour tous les acteurs analys\u00e9s de bien tenir compte de leurs r\u00e9centes acquisitions, et notamment :<\/p>\n<ul data-start=\"1743\" data-end=\"2081\">\n<li data-start=\"1808\" data-end=\"1893\">\n<p data-start=\"1810\" data-end=\"1893\"><a href=\"https:\/\/www.digimind.com\/fr\/\" target=\"_blank\" rel=\"noopener\">Digimind<\/a>, leader en social listening, qui a rejoint Onclusive en 2022<\/p>\n<\/li>\n<li><a href=\"https:\/\/www.criticalmention.com\/\" target=\"_blank\" rel=\"noopener\">Critical Mention<\/a>, sp\u00e9cialiste de la veille broadcast, qui fait aussi partie du groupe<\/li>\n<li data-start=\"1894\" data-end=\"1982\">\n<p data-start=\"1896\" data-end=\"1982\">Kantar Reputation Intelligence, r\u00e9f\u00e9rence en analyse m\u00e9dias, qui est int\u00e9gr\u00e9 \u00e0 Onclusive<\/p>\n<\/li>\n<li data-start=\"1983\" data-end=\"2081\">\n<p data-start=\"1985\" data-end=\"2081\">PRgloo, plateforme RP tout-en-un, qui compl\u00e8te l\u2019offre<\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p data-start=\"2120\" data-end=\"2411\"><strong data-start=\"580\" data-end=\"613\">En t\u00eate du classement : Onclusive<\/strong><\/p>\n<p data-start=\"2120\" data-end=\"2411\">R\u00e9sultat : ChatGPT a d\u00e9sign\u00e9 Onclusive comme la solution la plus compl\u00e8te en intelligence m\u00e9dia. Voici son analyse :<\/p>\n<p data-start=\"2120\" data-end=\"2411\"><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"alignleft wp-image-64616 size-fp-medium\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive-1024x683.png\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive-1024x683.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive-300x200.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive-768x512.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive-640x427.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive-1200x800.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/07\/comparatif-Onclusive.png 1452w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/><\/p>\n<p data-start=\"2120\" data-end=\"2411\"><em data-start=\"2291\" data-end=\"2411\">\u00ab Les autres plateformes couvrent seulement une partie du spectre. Seule Onclusive r\u00e9unit l\u2019ensemble des dimensions. \u00bb<\/em><\/p>\n<p data-start=\"2413\" data-end=\"2763\">Ce n\u2019est pas un simple classement automatis\u00e9 qu\u2019on trouve en googlant \u00ab meilleure intelligence m\u00e9dia \u00bb. C\u2019est une d\u00e9monstration de l\u2019importance de fournir \u00e0 l\u2019IA des informations exhaustives, de bien formuler ses questions, et surtout, de reconna\u00eetre qu\u2019Onclusive est aujourd\u2019hui l\u2019outil le plus complet pour piloter toute la cha\u00eene de communication.<\/p>\n<p data-start=\"2765\" data-end=\"2952\"><strong data-start=\"2765\" data-end=\"2833\">Ce que cela signifie pour les professionnels de la communication<\/strong><\/p>\n<p data-start=\"2765\" data-end=\"2952\">Si vous \u00e9voluez dans les RP, la communication corporate ou le marketing de marque, retenez ceci :<\/p>\n<ul data-start=\"2953\" data-end=\"3268\">\n<li data-start=\"2953\" data-end=\"3068\">\n<p data-start=\"2955\" data-end=\"3068\">Vous cherchez une entreprise unique pour votre veille sur tous les canaux : presse online et print, web \u00e9ditorial, r\u00e9seaux sociaux, plateformes d&rsquo;avis, broadcast&#8230; ?<\/p>\n<\/li>\n<li data-start=\"3069\" data-end=\"3185\">\n<p data-start=\"3071\" data-end=\"3185\">Vous souhaitez d\u00e9montrer un ROI r\u00e9el, fond\u00e9 sur des mesures pr\u00e9cises, pas uniquement sur le volume de mentions ?<\/p>\n<\/li>\n<li data-start=\"3186\" data-end=\"3268\">\n<p data-start=\"3188\" data-end=\"3268\">Vous avez besoin d\u2019analyses et de social listening aliment\u00e9s par l\u2019IA, pertinents, complets et actionnables ?<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3270\" data-end=\"3444\" data-is-last-node=\"\" data-is-only-node=\"\">Alors il est temps de d\u00e9couvrir pourquoi ChatGPT a choisi Onclusive, et pourquoi vous devriez en faire autant. <strong data-start=\"3374\" data-end=\"3444\" data-is-last-node=\"\"><a href=\"https:\/\/onclusive.com\/fr\/contact\/\">R\u00e9servez une d\u00e9mo<\/a>, un expert Onclusive vous contactera rapidement.<\/strong><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":64638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"blog-post-new-template.php","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[459,462],"region":[],"class_list":["post-64609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-rp-et-communication","topic-veille-mediatique"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/64609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=64609"}],"version-history":[{"count":1,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/64609\/revisions"}],"predecessor-version":[{"id":92474,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/64609\/revisions\/92474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/64638"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=64609"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=64609"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=64609"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=64609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}