{"id":97253,"date":"2026-06-23T13:45:47","date_gmt":"2026-06-23T13:45:47","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?p=97253"},"modified":"2026-07-09T14:07:53","modified_gmt":"2026-07-09T14:07:53","slug":"vivatech-2026-ia-medias","status":"publish","type":"post","link":"https:\/\/onclusive.com\/fr\/resources\/blog\/vivatech-2026-ia-medias\/","title":{"rendered":"VivaTech 2026 : IA, m\u00e9dias de masse et visibilit\u00e9 dans un contexte ultra-concurrentiel"},"content":{"rendered":"\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<p><span style=\"font-weight: 400;\">Du 16 au 21 juin 2026, VivaTech 2026 ( <strong><a href=\"https:\/\/vivatech.com\/\" target=\"_blank\" rel=\"noopener\">Viva Technology<\/a><\/strong> ) a g\u00e9n\u00e9r\u00e9 <\/span><a href=\"https:\/\/onclusive.com\/fr\/expertise\/barometre-ubm\/\"><b>191 UBM<\/b><\/a><span style=\"font-weight: 400;\">, confirmant une visibilit\u00e9 solide dans un environnement m\u00e9diatique particuli\u00e8rement satur\u00e9 par des actualit\u00e9s de forte intensit\u00e9.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>VivaTech 2026: Un contexte m\u00e9diatique domin\u00e9 par des \u201cm\u00e9gabulles\u201d exceptionnelles<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La p\u00e9riode du salon s\u2019inscrit dans un flux d\u2019information exceptionnellement dense, marqu\u00e9 par plusieurs pics majeurs de couverture m\u00e9diatique :<\/span><\/p>\n<p>21 juin : 1 196 <a href=\"https:\/\/onclusive.com\/fr\/expertise\/barometre-ubm\/\" target=\"_blank\" rel=\"noopener\">UBM<\/a><span style=\"font-weight: 400;\"> &#8211; canicule extr\u00eame, incendies, tensions \u00e0 la F\u00eate de la Musique<\/span><\/p>\n<p>19 juin : 997 UBM<span style=\"font-weight: 400;\"> &#8211; \u00e9pisode de canicule majeur et perturbations nationales<\/span><\/p>\n<p>18 juin : 942 UBM<span style=\"font-weight: 400;\"> &#8211; accord international Iran\u2013\u00c9tats-Unis sign\u00e9 \u00e0 Versailles<\/span><\/p>\n<p>15\u201317 juin : 658 \u00e0 968 UBM<span style=\"font-weight: 400;\"> &#8211; forte actualit\u00e9 sportive et g\u00e9opolitique<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 Ces niveaux illustrent un environnement informationnel fortement domin\u00e9 par des sujets de crise, de climat et de g\u00e9opolitique, r\u00e9duisant m\u00e9caniquement l\u2019espace disponible pour les \u00e9v\u00e9nements \u00e9conomiques et technologiques.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>L\u2019IA comme principal moteur de visibilit\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La couverture m\u00e9diatique de VivaTech 2026\u00a0 est largement structur\u00e9e par les th\u00e9matiques technologiques, avec une domination nette de l\u2019intelligence artificielle :<\/span><\/p>\n<p>IA : 89 UBM (47% de la couverture)<\/p>\n<p>Souverainet\u00e9 num\u00e9rique : 21%<\/p>\n<p>Souverainet\u00e9 europ\u00e9enne : 15%<\/p>\n<p><span style=\"font-weight: 400;\">\ud83d\udc49 L\u2019IA s\u2019impose comme le r\u00e9cit central de cette \u00e9dition, pr\u00e9sent \u00e0 la fois dans les m\u00e9dias, les prises de parole et les d\u00e9bats publics.<\/span><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Une visibilit\u00e9 port\u00e9e par les m\u00e9dias de masse<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La t\u00e9l\u00e9vision joue un r\u00f4le d\u00e9terminant dans la diffusion de l\u2019\u00e9v\u00e9nement VivaTech 2026:<\/span><\/p>\n<p>77 UBM (40% du total)<span style=\"font-weight: 400;\"> proviennent de la TV<\/span><\/p>\n<p><span style=\"font-weight: 400;\">TF1 20H constitue le principal relais avec <\/span>41 UBM<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" fetchpriority=\"high\" class=\"aligncenter size-full wp-image-97307\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123057.png\" alt=\"\" width=\"357\" height=\"234\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123057.png 357w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123057-300x197.png 300w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 357px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n\n\n\n<section\n    class=\"block-pcon\">\n\n      \n\t\t\t<div class=\"post_content--wrapper\">\n\t\t\t\t<div class=\"post_content--copy  \">\n\t\t\t\t\t<div class=\"post_content--copy-inner-wrapper\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"post_content-copy-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t  \t\t<h2><b>Un effet d\u2019ouverture tr\u00e8s concentr\u00e9<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La dynamique m\u00e9diatique est fortement polaris\u00e9e sur le lancement du salon VivaTech 2026:<\/span><\/p>\n<p>17 juin : 75 UBM (pic de la p\u00e9riode)<br \/>\n<span style=\"font-weight: 400;\"> \ud83d\udc49 soit <\/span>39% de la couverture totale<\/p>\n<p><span style=\"font-weight: 400;\">Ce pic est principalement port\u00e9 par la t\u00e9l\u00e9vision et les journaux t\u00e9l\u00e9vis\u00e9s du soir, confirmant le r\u00f4le d\u00e9cisif du jour d\u2019ouverture dans la construction de la visibilit\u00e9 globale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-97314\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123341.png\" alt=\"\" width=\"714\" height=\"342\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123341.png 714w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123341-300x144.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/Capture-decran-2026-06-24-123341-640x307.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 714px\" \/><\/p>\n \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n<\/section> \n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":50,"featured_media":97255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"audience":[],"topic":[544,308],"region":[],"class_list":["post-97253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","topic-brand-reputation","topic-tendances"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/97253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/comments?post=97253"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/97253\/revisions"}],"predecessor-version":[{"id":99187,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/posts\/97253\/revisions\/99187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/97255"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=97253"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=97253"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=97253"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=97253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}