{"id":106469,"date":"2026-10-19T13:23:47","date_gmt":"2026-10-19T13:23:47","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?post_type=whitepaper_cpt&#038;p=106469"},"modified":"2026-10-20T12:07:19","modified_gmt":"2026-10-20T12:07:19","slug":"rapport-fashion-weeks-ss27-onclusive","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/rapport-fashion-weeks-ss27-onclusive\/","title":{"rendered":"Fashion Weeks printemps-\u00e9t\u00e9 2027 : analyse m\u00e9dia des marques et c\u00e9l\u00e9brit\u00e9s\u00a0"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Quatre capitales. Une saison. Trente millions de mentions.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Entre le 9 septembre et le 7 octobre 2026, Onclusive a suivi l\u2019int\u00e9gralit\u00e9 des conversations g\u00e9n\u00e9r\u00e9es par les Fashion Weeks SS27 \u00e0 New York, Londres, Milan et Paris. L\u2019\u00e9tude croise les m\u00e9dias traditionnels et les r\u00e9seaux sociaux pour analyser <strong>418 marques<\/strong>, <strong>1 070 c\u00e9l\u00e9brit\u00e9s et ambassadeurs<\/strong>, et plus de <strong>4 500 hashtags<\/strong>.<\/p>\n\n\n\n<section \n        class=\"content-image-box layout-flipped\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Ce que le rapport met en lumi\u00e8re<\/h2>\n                \n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>Pourquoi Dior a capt\u00e9 21,5 % de la part de voix sociale mondiale des marques, et comment son pic du 29 septembre a red\u00e9fini l\u2019\u00e9chelle des volumes \u00e0 Paris.<\/li>\n                                                    <li>Comment les talents tha\u00eflandais ont, une fois encore, concentr\u00e9 l\u2019essentiel de la conversation sociale europ\u00e9enne, avec Lingling Kwong seule \u00e0 18,75 % de la part de voix c\u00e9l\u00e9brit\u00e9s.<\/li>\n                                                    <li>Le m\u00e9canisme d\u2019amplification multi-villes : comment des pr\u00e9sences crois\u00e9es (Calvin Klein + Dior, Tod\u2019s + Miu Miu, Diesel + Yohji Yamamoto) ont transform\u00e9 certains ambassadeurs en moteurs de volume cumul\u00e9.<\/li>\n                                                    <li>L\u2019\u00e9cart de perception entre social et m\u00e9dias digitaux : seul un petit nombre de noms figurent dans les deux Top 30 &#8211; Lisa \u0e25\u0e25\u0e34\u0e2a\u0e32 \u0e21\u0e42\u0e19\u0e1a\u0e32\u0e25 (20e sur les r\u00e9seaux sociaux, 8e dans les news digitales ; NYFW\/PFW &#8211; Bvlgari\/Louis Vuitton). Les talents asiatiques qui dominent la conversation sociale restent largement absents du classement news.<\/li>\n                                                    <li>Le plafond de volume londonien : Burberry a domin\u00e9 sa semaine (55 % de part de voix locale) mais dispara\u00eet presque du classement agr\u00e9g\u00e9 des quatre villes.<\/li>\n                                                    <li>La g\u00e9ographie des pics : Calvin Klein le 11 septembre, Burberry le 21, le trio Gucci-Moschino-Tod\u2019s le 25, Dior le 29 et Chanel le 5 octobre.<\/li>\n                                                    <li>Ce que les hashtags r\u00e9v\u00e8lent sur les alliances marque \u00d7 c\u00e9l\u00e9brit\u00e9 les plus performantes, du cluster Lingling\/Orm chez Dior au duo Tle\/Firstone chez Moschino.<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#request-form \" rel=\"noreferrer\" target=\"_blank\" class=\"button  button__anchor-link\">\n    Obtenez votre exemplaire    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image with-background\">\n                                            <!-- Image with background box -->\n                        <div class=\"image-box-wrapper\">\n                            <div class=\"image-box-background\" style=\"background-color: #ffd9c4;\"><\/div>\n                            <img decoding=\"async\" \n                                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-2.png\" \n                                alt=\"Content image\"\n                                class=\"content-main-image\"\n                                loading=\"lazy\">\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n<style>.block-fbl {\n    --ss_large: 30px; \n    --ss_x_large: 30px; \n  }<\/style><section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-1-1-212x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-1-1-1200x1697.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-1-1-1024x1448.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-1-1.png 1414w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Demo-stations-A4-x2-of-each-1-1-212x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">\u00c0 qui ce rapport est destin\u00e9<\/h3> \n                          <div class=\"feature_block_copy\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c9quipes RP et communication qui construisent les strat\u00e9gies d\u2019ambassadeurs pour la saison suivante.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Directions marketing et intelligence concurrentielle qui suivent la part de voix dans le luxe.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsables social media qui pilotent une veille multilingue et multi-scripts pendant les Fashion Weeks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultants et agences qui accompagnent les maisons sur leurs \u00e9cosyst\u00e8mes de c\u00e9l\u00e9brit\u00e9s.<\/span><\/li>\n<\/ul>\n<\/div> \n              <\/div>\n      \n<a href=\"https:\/\/onclusive.com\/fr\/qui-sommes-nous\/contact\/\"  target=\"_self\" class=\"button  button__page-link\">\n    Prendre rendez-vous pour une consultation    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16 16\"><polygon points=\"8 0 6.59 1.41 12.17 7 0 7 0 9 12.17 9 6.59 14.59 8 16 16 8 8 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n","protected":false},"featured_media":106567,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-106469","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/106469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":4,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/106469\/revisions"}],"predecessor-version":[{"id":106614,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/106469\/revisions\/106614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/106567"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=106469"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=106469"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=106469"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=106469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}