{"id":107206,"date":"2026-10-26T18:13:41","date_gmt":"2026-10-26T18:13:41","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?post_type=whitepaper_cpt&#038;p=107206"},"modified":"2026-10-26T18:13:41","modified_gmt":"2026-10-26T18:13:41","slug":"calendrier-2027","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/calendrier-2027\/","title":{"rendered":"Votre calendrier de planification des relations publiques et du marketing pour 2027"},"content":{"rendered":"\n<section\n        class=\"hero-adaptive layout-2-column media-form background-image has-media has-rich-description\">\n\n            <div class=\"hero-background-image\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"814\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header.png\" class=\"hero-background-image__img\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" sizes=\"(max-width: 639px) 200vw, 100vw\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header.png 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header-300x127.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header-1024x434.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header-768x326.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header-1536x651.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header-640x271.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Header-1200x509.png 1200w\" \/>                                <\/div>\n\n    \n    <div class=\"hero--content\">\n        <div class=\"hero--content--inner-wrapper\">\n\n            <!-- Content Column -->\n            <div class=\"hero--copy\">\n\n                \n                                    <h1 class=\"hero_title\" style=\"color: #00e65f;\">Votre calendrier de planification des relations publiques et du marketing pour 2027<\/h1>\n                \n                                    <div class=\"hero_copy hero_copy--rich\" style=\"color: #f1fff1;\"><h3>Anticipez les moments qui marqueront l&rsquo;ann\u00e9e \u00e0 venir<br \/>\n<\/h3>\n<p>&nbsp;<br \/>\nLe calendrier de planification RP et marketing 2027 rassemble les moments cl\u00e9s qui marqueront les conversations tout au long de l&rsquo;ann\u00e9e, des grands \u00e9v\u00e9nements mondiaux et moments culturels aux journ\u00e9es de sensibilisation, en passant par les anniversaires et les remises de prix.<\/p>\n<\/div>\n                \n                \n                \n                            <\/div>\n\n                            <!-- Media Column \u2014 renders whichever media field has content,\n                     regardless of the media_type setting -->\n                <div class=\"hero--media\">\n                                            <div class=\"hero-form-wrapper\">\n                            <div class=\"hubspot-form-container\">\n                                <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"42525281\",\r\n    formId: \"fe4a8f72-e626-42ba-847f-ea8921d43bfe\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>                            <\/div>\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section \n        class=\"content-image-box reduce-padding\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Cessez de r\u00e9agir. Commencez \u00e0 anticiper. Restez dans l\u2019air du temps.<\/h2>\n                \n                                    <div class=\"content-description\">\n                        <p>Lorsque vous savez ce qui vous attend, vous pouvez prendre de meilleures d\u00e9cisions quant \u00e0 l\u2019endroit et au moment o\u00f9 vous devez vous positionner.<\/p>\n                    <\/div>\n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>Les grands \u00e9v\u00e9nements mondiaux et moments culturels qui vont marquer l\u2019actualit\u00e9<\/li>\n                                                    <li>Les conf\u00e9rences et remises de prix cl\u00e9s auxquelles se pr\u00e9parer<\/li>\n                                                    <li>Journ\u00e9es de sensibilisation, anniversaires et opportunit\u00e9s saisonni\u00e8res<\/li>\n                                                    <li>Des conseils pratiques pour vous aider \u00e0 transformer ces moments cl\u00e9s en campagnes plus percutantes<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    T\u00e9l\u00e9chargez votre calendrier 2027    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image with-background\">\n                                            <!-- Image with background box -->\n                        <div class=\"image-box-wrapper\">\n                            <div class=\"image-box-background\" style=\"background-color: #b4ffb4;\"><\/div>\n                            <img decoding=\"async\" \n                                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/10\/Plan27-Body-Image.png\" \n                                alt=\"Content image\"\n                                class=\"content-main-image\"\n                                loading=\"lazy\">\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section\n        class=\"banners-grid reduce-padding\"\n    style=\"background-color: #ffffff;\">\n\n    <div class=\"banners-grid--inner\">\n\n        <!-- Section Title -->\n                    <div class=\"banners-header\">\n                <h2 class=\"feature_block_heading\">Comment utiliser votre calendrier 2027<\/h2>\n            <\/div>\n        \n        <!-- Banners Grid -->\n                    <div class=\"banners-grid-container\" data-columns=\"2\">\n                                    <div class=\"banner-card banner-card--content-only\"\n                         style=\"background-color: #b4ffb4;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">Alignez-vous sur les moments cl\u00e9s m\u00e9diatiques<\/h3>\n                                \n                                                                    <p class=\"banner-description\">Planifiez vos campagnes de relations publiques, de marketing et de communication autour des grands \u00e9v\u00e9nements m\u00e9diatiques afin de capter l\u2019attention lorsque l\u2019engagement atteint son apog\u00e9e.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--content-only\"\n                         style=\"background-color: #b4ffb4;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">Tirez parti des journ\u00e9es de sensibilisation de 2027<\/h3>\n                                \n                                                                    <p class=\"banner-description\">Utilisez les journ\u00e9es de sensibilisation cl\u00e9s de 2027 pour interagir avec vos publics sur les sujets qui comptent le plus.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--content-only\"\n                         style=\"background-color: #b4ffb4;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">Coordonnez vos \u00e9quipes pour plus de coh\u00e9sion<\/h3>\n                                \n                                                                    <p class=\"banner-description\">Unifiez les \u00e9quipes de relations publiques, de communication et de marketing afin de mener des campagnes coh\u00e9rentes et coordonn\u00e9es.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                                    <div class=\"banner-card banner-card--content-only\"\n                         style=\"background-color: #b4ffb4;\">\n                        <div class=\"banner-card-inner\">\n\n                            <!-- Banner Content (Left - 60%) - Only if content exists -->\n                                                        <div class=\"banner-content\">\n                                                                    <h3 class=\"banner-title\">Identifiez les opportunit\u00e9s cach\u00e9es<\/h3>\n                                \n                                                                    <p class=\"banner-description\">D\u00e9couvrez des \u00e9v\u00e9nements de niche pour mettre en avant votre marque et vous d\u00e9marquer de la concurrence.<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Banner Image (Right - 40%) - Only if image exists -->\n                            \n                        <\/div>\n                    <\/div>\n                            <\/div>\n        \n        <!-- Optional Section-Level Button (below grid) -->\n        \n    <\/div>\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":107202,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-107206","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/107206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/107206\/revisions"}],"predecessor-version":[{"id":107210,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/107206\/revisions\/107210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/107202"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=107206"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=107206"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=107206"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=107206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}