{"id":87689,"date":"2026-03-24T16:04:10","date_gmt":"2026-03-24T16:04:10","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?post_type=whitepaper_cpt&#038;p=87689"},"modified":"2026-03-30T13:40:59","modified_gmt":"2026-03-30T13:40:59","slug":"brand-influence-index-2026","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/brand-influence-index-2026\/","title":{"rendered":"Brand Influence Index 2026: Les marques les plus influentes dans les m\u00e9dias"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"87689\" class=\"elementor elementor-87689 elementor-87423\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb260b e-flex e-con-boxed e-con e-parent\" data-id=\"8bb260b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-26900df e-con-full e-flex e-con e-child\" data-id=\"26900df\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7be9c elementor-widget elementor-widget-heading\" data-id=\"7d7be9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Brand Influence Index 2026<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6dc42 elementor-widget elementor-widget-heading\" data-id=\"4d6dc42\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">Les 50 marques les plus influentes dans les m\u00e9dias<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c383fa2 elementor-widget elementor-widget-heading\" data-id=\"c383fa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\"><b><strong>50 <\/strong><\/b>marques. <b><strong>Un<\/strong><\/b> palmar\u00e8s. Qui domine r\u00e9ellement la sc\u00e8ne m\u00e9diatique mondiale ?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ac086c elementor-widget elementor-widget-heading\" data-id=\"3ac086c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L\u2019influence m\u00e9diatique a chang\u00e9 de r\u00e8gles.\nEn 2026, les marques qui fa\u00e7onnent la perception du public s\u2019imposent gr\u00e2ce \u00e0 une domination structurelle et organique, \u00e0 la fois dans les m\u00e9dias traditionnels et les conversations sociales.<br><br>\nLe Brand Influence Rank 2026 analyse 50 marques mondiales en combinant leurs performances dans les m\u00e9dias et sur les r\u00e9seaux sociaux en un Global Media Influence Score unique. Il r\u00e9v\u00e8le quelles entreprises dominent r\u00e9ellement l\u2019opinion publique, et pourquoi.\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a60927 elementor-align-left elementor-tablet-align-justify elementor-tablet_extra-align-center elementor-widget elementor-widget-button\" data-id=\"2a60927\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-family: archia; font-weight: 600;\">Acc\u00e9der au rapport<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df7dcaa e-flex e-con-boxed e-con e-parent\" data-id=\"df7dcaa\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a133a3a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a133a3a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ae8687 e-con-full e-grid e-con e-child\" data-id=\"8ae8687\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d40d28 elementor-widget elementor-widget-image\" data-id=\"4d40d28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1.png\" class=\"attachment-full size-full wp-image-87461\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1.png 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1-300x300.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1-1024x1024.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1-150x150.png 150w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1-768x768.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Brand-Influence-Rank-2026-1-640x640.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d9c403 e-con-full e-flex e-con e-child\" data-id=\"1d9c403\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b12cac e-con-full e-flex e-con e-child\" data-id=\"9b12cac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e20a21 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"4e20a21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Top 50<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8d4dc elementor-widget elementor-widget-heading\" data-id=\"4e8d4dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Le palmar\u00e8s des 50 marques les plus influentes<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc587c4 elementor-widget elementor-widget-heading\" data-id=\"dc587c4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Quelles marques g\u00e9n\u00e8rent la plus grande influence en combinant m\u00e9dias et conversations sociales ?<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81055aa elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81055aa\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52a72cc e-con-full e-flex e-con e-child\" data-id=\"52a72cc\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8e96e elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0f8e96e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Platformes Tech<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba848a0 elementor-widget elementor-widget-heading\" data-id=\"ba848a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">\nPourquoi les plateformes tech dominent\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f234bd7 elementor-widget elementor-widget-heading\" data-id=\"f234bd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comment YouTube, Google et Meta tirent parti de leurs avantages structurels dans les \u00e9cosyst\u00e8mes m\u00e9diatiques et sociaux<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9b760 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3f9b760\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71a33ee e-con-full e-flex e-con e-child\" data-id=\"71a33ee\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d36a14 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6d36a14\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">CEO &amp; Brand<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2976dc elementor-widget elementor-widget-heading\" data-id=\"f2976dc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">\n\nL\u2019influence des CEO en tant que marque\n\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e8043b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1e8043b\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e474b94 elementor-widget elementor-widget-heading\" data-id=\"e474b94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Pourquoi des dirigeants comme Elon Musk, Sam Altman et Jensen Huang g\u00e9n\u00e8rent un reach m\u00e9diatique exceptionnel<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7df29a2 e-con-full e-flex e-con e-child\" data-id=\"7df29a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4bb96 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"0c4bb96\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Le r\u00f4le de l'IA<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-334bbd7 elementor-widget elementor-widget-heading\" data-id=\"334bbd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">\n\nLe r\u00f4le de l\u2019IA dans la visibilit\u00e9 des marques\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc356f6 elementor-widget elementor-widget-heading\" data-id=\"dc356f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comment l\u2019intelligence artificielle transforme la couverture m\u00e9diatique et le d\u00e9bat public<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a075721 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a075721\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d476544 e-con-full e-flex e-con e-child\" data-id=\"d476544\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f128d4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"1f128d4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Indicateurs GEO<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d6d32 elementor-widget elementor-widget-heading\" data-id=\"f2d6d32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">\n\nLes indicateurs GEO \u00e0 l\u2019\u00e8re de la recherche IA\n\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02e1785 elementor-widget elementor-widget-heading\" data-id=\"02e1785\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Comment la part de voix, la pro\u00e9minence moyenne et l\u2019\u00e9cart de visibilit\u00e9 permettent d'\u00e9valuer la pr\u00e9sence des marques dans les r\u00e9ponses g\u00e9n\u00e9r\u00e9es par l\u2019IA<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3674ad5 elementor-widget elementor-widget-heading\" data-id=\"3674ad5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Ce que vous allez d\u00e9couvrir<\/b><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b379b93 elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"b379b93\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-family: archia; font-weight: 600;\">Acc\u00e9der au rapport<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a6f04f e-flex e-con-boxed e-con e-parent\" data-id=\"5a6f04f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-726d9f0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"726d9f0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f86cdc elementor-widget elementor-widget-heading\" data-id=\"8f86cdc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Chiffres cl\u00e9s sur l\u2019influence m\u00e9diatique mondiale\n<\/b><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23721df e-con-full e-grid e-con e-child\" data-id=\"23721df\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a4beb82 e-con-full e-flex e-con e-child\" data-id=\"a4beb82\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9065a5d elementor-widget elementor-widget-image\" data-id=\"9065a5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"282\" height=\"157\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/YouTube.png\" class=\"attachment-large size-large wp-image-87506\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a7527 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"02a7527\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">YouTube est la marque la plus influente dans les m\u00e9dias mondiaux, avec un Global Media Influence Score de 328<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91f4e9b e-con-full e-flex e-con e-child\" data-id=\"91f4e9b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8425ba elementor-widget elementor-widget-image\" data-id=\"f8425ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"282\" height=\"157\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/AI.png\" class=\"attachment-large size-large wp-image-87485\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9750599 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9750599\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les 10 premi\u00e8res marques sont toutes des entreprises technologiques ou des plateformes digitales, et au moins 8 d\u2019entre elles sont fortement associ\u00e9es \u00e0 l\u2019IA.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a60798 e-con-full e-flex e-con e-child\" data-id=\"1a60798\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71449d9 elementor-widget elementor-widget-image\" data-id=\"71449d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"157\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/LinkedIn.png\" class=\"attachment-large size-large wp-image-87499\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802431b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"802431b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">LinkedIn se classe 5\u1d49 malgr\u00e9 un volume de mentions inf\u00e9rieur \u00e0 Facebook ou Instagram, port\u00e9 enti\u00e8rement par une tonalit\u00e9 m\u00e9diatique positive.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ef01a8 e-con-full e-flex e-con e-child\" data-id=\"2ef01a8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57d5b63 elementor-widget elementor-widget-image\" data-id=\"57d5b63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"157\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/LOreal.png\" class=\"attachment-large size-large wp-image-87478\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddcbe61 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ddcbe61\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">L\u2019Or\u00e9al enregistre la tonalit\u00e9 m\u00e9diatique positive la plus \u00e9lev\u00e9e du classement avec 83 %, preuve que la qualit\u00e9 de la tonalit\u00e9 peut surpasser le volume.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a52e0e e-con-full e-flex e-con e-child\" data-id=\"1a52e0e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0344deb elementor-widget elementor-widget-image\" data-id=\"0344deb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"157\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/ChatGPT.png\" class=\"attachment-large size-large wp-image-87492\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-818178c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"818178c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">ChatGPT entre dans le top 10 mondial avec un Media Score de seulement 27\/200, montrant que la force du r\u00e9cit peut surpasser l\u2019anciennet\u00e9 et la taille.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd1b619 e-con-full e-flex e-con e-child\" data-id=\"bd1b619\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-225eb65 elementor-widget elementor-widget-image\" data-id=\"225eb65\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"282\" height=\"157\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Amex.png\" class=\"attachment-large size-large wp-image-87471\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a493d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"36a493d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">American Express domine la part de voix li\u00e9e \u00e0 l\u2019IA dans son secteur avec 38,9 %, mais son \u00e9cart de visibilit\u00e9 r\u00e9v\u00e8le une d\u00e9pendance aux donn\u00e9es d\u2019entra\u00eenement plut\u00f4t qu\u2019aux sources cit\u00e9es.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a16c24d elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"a16c24d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-family: archia; font-weight: 600;\">Voir le palmar\u00e8s<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dae13e8 e-flex e-con-boxed e-con e-parent\" data-id=\"dae13e8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1b5f9de e-con-full e-grid e-con e-child\" data-id=\"1b5f9de\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4aaf490 e-con-full e-flex e-con e-child\" data-id=\"4aaf490\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-37f16db elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37f16db\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e091130 elementor-widget elementor-widget-heading\" data-id=\"e091130\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Visibilit\u00e9 dans la recherche IA<br><\/span><span style=\"font-family: archia;font-weight: 400\">\nune nouvelle fronti\u00e8re pour l\u2019influence des marques\n<\/b><\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94eed8c elementor-widget elementor-widget-heading\" data-id=\"94eed8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">De la recherche propuls\u00e9e par l\u2019IA aux grands mod\u00e8les de langage, la mani\u00e8re dont les consommateurs d\u00e9couvrent et \u00e9valuent les marques \u00e9volue rapidement. Pour la premi\u00e8re fois, le Brand Influence Rank mesure cette fronti\u00e8re \u00e9mergente \u00e0 l\u2019aide de trois nouveaux indicateurs GEO\u202f: Part de voix, Pro\u00e9minence moyenne et \u00c9cart de visibilit\u00e9.\n\n<br><br>Les r\u00e9sultats mettent en lumi\u00e8re une nouvelle dynamique concurrentielle\u202f: une forte visibilit\u00e9 dans l\u2019IA ne refl\u00e8te pas toujours une couverture solide des sources, et c\u2019est dans l\u2019\u00e9cart entre les deux que l\u2019influence des marques se gagne ou se perd.\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce6918 elementor-align-left elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"fce6918\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-family: archia; font-weight: 600;\">Voir les r\u00e9sultats  de la visibilit\u00e9 IA des marques<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a121d0 elementor-widget elementor-widget-image\" data-id=\"0a121d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"597\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/AI-Search-Visibility.png\" class=\"attachment-full size-full wp-image-87516\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/AI-Search-Visibility.png 585w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/AI-Search-Visibility-294x300.png 294w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8009d9 e-flex e-con-boxed e-con e-parent\" data-id=\"b8009d9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0f42b2 e-grid e-con-full e-con e-child\" data-id=\"e0f42b2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b96b915 e-con-full e-flex e-con e-child\" data-id=\"b96b915\" data-element_type=\"container\" id=\"form\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e4a9e elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e8e4a9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">Acc\u00e9dez au Brand Influence Index<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39384e0 elementor-widget elementor-widget-image\" data-id=\"39384e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"691\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/BIR-2026-Inside.png\" class=\"attachment-full size-full wp-image-87523\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/BIR-2026-Inside.png 726w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/BIR-2026-Inside-300x286.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/BIR-2026-Inside-640x609.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 726px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd042e elementor-widget elementor-widget-hubspot-form\" data-id=\"5dd042e\" data-element_type=\"widget\" data-widget_type=\"hubspot-form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t\t\t<script>\n\t\t\t\t\t\twindow.hsFormsOnReady = window.hsFormsOnReady || [];\n\t\t\t\t\t\twindow.hsFormsOnReady.push(()=>{\n\t\t\t\t\t\t\thbspt.forms.create({\n\t\t\t\t\t\t\t\tportalId: 42525281,\n\t\t\t\t\t\t\t\tformId: \"4cacca39-860d-405b-baf9-3436c2ba4fc6\",\n\t\t\t\t\t\t\t\ttarget: \"#hbspt-form-1785885340000-4439422639\",\n\t\t\t\t\t\t\t\tregion: \"na1\",\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t})});\n\t\t\t\t\t<\/script>\n\t\t\t\t\t<div class=\"hbspt-form\" id=\"hbspt-form-1785885340000-4439422639\"><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc5111c e-flex e-con-boxed e-con e-parent\" data-id=\"dc5111c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3ad49 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5c3ad49\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">Ce que les leaders disent \u00e0 propos d'Onclusive<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a456919 e-grid e-con-full e-con e-child\" data-id=\"a456919\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cbf94a9 e-con-full e-flex e-con e-child\" data-id=\"cbf94a9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa125f elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"6fa125f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"59\" height=\"72\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/Nandos.png\" class=\"attachment-large size-large wp-image-87530\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c07ac3c elementor-widget elementor-widget-heading\" data-id=\"c07ac3c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Les tableaux de bord tout-en-un d\u2019Onclusive Social me permettent d\u2019analyser efficacement les conversations qui comptent et de me concentrer sur l\u2019am\u00e9lioration de l\u2019exp\u00e9rience client chez Nando\u2019s.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b8a5b elementor-widget elementor-widget-heading\" data-id=\"72b8a5b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">\n\nDigital Marketing Manager,\n<br>\n<\/Span>\n<span style=\"font-family: archia;font-weight: 400\"><small>\n\nNando\u2019s Malaysia\n\n<\/Span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e661405 e-con-full e-flex e-con e-child\" data-id=\"e661405\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14b5df3 elementor-widget__width-auto elementor-widget elementor-widget-image\" data-id=\"14b5df3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"63\" height=\"26\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/03\/IHG.png\" class=\"attachment-large size-large wp-image-87537\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac69e90 elementor-widget elementor-widget-heading\" data-id=\"ac69e90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Travailler avec Onclusive a \u00e9t\u00e9 un v\u00e9ritable changement pour nous. Auparavant, nous nous concentrions sur des indicateurs quantitatifs comme la part de voix. Aujourd\u2019hui, nous prenons \u00e9galement en compte la qualit\u00e9 du contenu. Power of Voice nous fournit en un seul indicateur l\u2019analyse du sentiment positif et n\u00e9gatif, l\u2019autorit\u00e9 des publications et l\u2019amplification sociale.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7512e7c elementor-widget elementor-widget-heading\" data-id=\"7512e7c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">\n\nDirector Global Brand PR Content &amp; Multimedia,\n<\/Span><br>\n<span style=\"font-family: archia;font-weight: 400\"><small>\n\nIHG Hotels &amp; Resorts\n<\/Span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6e3e9b elementor-align-left elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"b6e3e9b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/onclusive.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"font-family: archia; font-weight: 600;\">Parler \u00e0 un expert<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":87526,"template":"elementor_header_footer","audience":[],"topic":[],"region":[],"class_list":["post-87689","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/87689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/87689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/87526"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=87689"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=87689"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=87689"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=87689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}