{"id":99058,"date":"2026-07-06T11:53:00","date_gmt":"2026-07-06T11:53:00","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/world-cup-2026-media-intelligence\/"},"modified":"2026-07-10T16:01:53","modified_gmt":"2026-07-10T16:01:53","slug":"analyse-mediatique-coupe-du-monde-2026","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/fr\/ressources\/livres-blancs\/analyse-mediatique-coupe-du-monde-2026\/","title":{"rendered":"Analyse m\u00e9diatique de la Coupe du monde 2026"},"content":{"rendered":"\n<section\n        class=\"hero-adaptive layout-1-column media-form background-image no-media has-rich-description\">\n\n            <div class=\"hero-background-image\">\n            <img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"957\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image.png\" class=\"hero-background-image__img\" alt=\"\" loading=\"eager\" fetchpriority=\"high\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image.png 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-300x150.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-1024x510.png 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-768x383.png 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-1536x766.png 1536w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-640x319.png 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Header-Image-1200x598.png 1200w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 770px\" \/>                    <\/div>\n\n    \n    <div class=\"hero--content\">\n        <div class=\"hero--content--inner-wrapper\">\n\n            <!-- Content Column -->\n            <div class=\"hero--copy\">\n\n                \n                                    <h1 class=\"hero_title\" style=\"color: #ffffff;\">Analyse m\u00e9diatique de la Coupe du monde 2026<\/h1>\n                \n                                    <div class=\"hero_copy hero_copy--rich\" style=\"color: #ffffff;\"><h2 style=\"text-align: center\">Veille m\u00e9diatique et des r\u00e9seaux sociaux au c\u0153ur du plus grand rendez-vous sportif mondial<\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\">La Coupe du monde 2026 est l\u2019\u00e9v\u00e9nement m\u00e9diatique le plus comment\u00e9 de l\u2019ann\u00e9e. Les donn\u00e9es r\u00e9v\u00e8lent une r\u00e9alit\u00e9 qui va bien au-del\u00e0 du simple score.<\/p>\n<\/div>\n                \n                                    <div class=\"hero_buttons--wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    T\u00e9l\u00e9chargez le rapport Analyse m\u00e9diatique Coupe du monde 2026    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                \n                            <\/div>\n\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n\n<section\n        class=\"inline-counter inline-counter--cols-3\"\n    style=\"color: #000000; background-color: #ffffff;\">\n\n    <!-- Overlay (only rendered when a background image is used) -->\n    \n    <div class=\"inline-counter-inner\">\n        <div class=\"inline-counter-grid\">\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"+19,5 M\">\n                            +19,5 M                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">Mentions analys\u00e9es<\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"48\">\n                            48                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">\u00c9quipes suivies<\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                            <div class=\"inline-counter-item\">\n\n                                            <div class=\"inline-counter-number\" data-target=\"1 248\">\n                            1 248                        <\/div>\n                    \n                                            <div class=\"inline-counter-label\">Joueurs suivis <\/div>\n                    \n                    <div class=\"inline-counter-bar\" style=\"background-color: #01e55f;\"><\/div>\n\n                    \n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section \n        class=\"content-image-box\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Ce que vous trouverez dans ce rapport<\/h2>\n                \n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>Quels r\u00e9cits ont domin\u00e9 la phase de groupes, et lesquels ont cr\u00e9\u00e9 un risque pour la marque<\/li>\n                                                    <li>Comment la g\u00e9opolitique red\u00e9finit le d\u00e9bat en temps r\u00e9el<\/li>\n                                                    <li>Qui remporte la bataille du sponsoring et quelles marques pratiquant l\u2019ambush marketing jouent dans la cour des grands<\/li>\n                                                    <li>Ce que les donn\u00e9es sur les partenariats avec les joueurs nous apprennent sur la visibilit\u00e9 organique par rapport \u00e0 l\u2019activation payante<\/li>\n                                                    <li>Comment la d\u00e9sinformation se propage autour du tournoi <\/li>\n                                                    <li>Ce qu\u2019il faut surveiller \u00e0 l\u2019approche des quarts de finale, qui d\u00e9butent le 9 juillet<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#request-form\"  target=\"_self\" class=\"button  button__anchor-link\">\n    T\u00e9l\u00e9charger le rapport    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image standalone\">\n                                            <!-- Standalone image -->\n                        <img decoding=\"async\" \n                            src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/06\/World-Cup-Report-Page-Image.png\" \n                            alt=\"Content image\"\n                            class=\"content-standalone-image\"\n                            loading=\"lazy\">\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section \n        class=\"cards-grid-split\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"cards-grid-split--inner\">\n        \n        <!-- Section Header -->\n        \n        <!-- Cards Grid -->\n                    <div class=\"cards-grid\" data-columns=\"2\">\n                                    <div class=\"card-split card-split--content-only\" \n                         style=\"background-color: #F1FFF1; --hover-color: #00e65f;\">\n                                                \n                        <div class=\"card-split-inner\">\n                            \n                            <!-- Card Content (Left) - Only if content exists -->\n                                                        <div class=\"card-split-content\">\n                                \n                                                                    <h3 class=\"card-title\">\u00c0 qui s&#039;adresse ce rapport ?<\/h3>\n                                \n                                                                    <p class=\"card-description\">Les \u00e9quipes RP et communication, les responsables de marque et marketing, ainsi que les \u00e9quipes commerciales et de sponsoring qui ont besoin de comprendre le paysage m\u00e9diatique autour de ce tournoi et d\u2019anticiper les prochaines \u00e9tapes. \r\n\r\n<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Card Image (Right) - Only if image exists -->\n                            \n                        <\/div>\n                        \n                                            <\/div>\n                                    <div class=\"card-split card-split--content-only\" \n                         style=\"background-color: #F1FFF1; --hover-color: #00e65f;\">\n                                                \n                        <div class=\"card-split-inner\">\n                            \n                            <!-- Card Content (Left) - Only if content exists -->\n                                                        <div class=\"card-split-content\">\n                                \n                                                                    <h3 class=\"card-title\">\u00c0 propos des donn\u00e9es<\/h3>\n                                \n                                                                    <p class=\"card-description\">16,6 millions de mentions analys\u00e9es sur les r\u00e9seaux sociaux et dans les m\u00e9dias, en sept langues, du 11 juin au 6 juillet. Analyse des r\u00e9seaux sociaux r\u00e9alis\u00e9e par Onclusive Social. Analyse de la presse traditionnelle r\u00e9alis\u00e9e par Onclusive Monitor. Analyse des fausses informations en partenariat avec Cyabra.\r\n\r\n<\/p>\n                                \n                                                            <\/div>\n                            \n                            <!-- Card Image (Right) - Only if image exists -->\n                            \n                        <\/div>\n                        \n                                            <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/section>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":99312,"template":"","audience":[],"topic":[],"region":[],"class_list":["post-99058","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/99058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":2,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/99058\/revisions"}],"predecessor-version":[{"id":99325,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/whitepaper_cpt\/99058\/revisions\/99325"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media\/99312"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/media?parent=99058"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/audience?post=99058"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/topic?post=99058"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/fr\/wp-json\/wp\/v2\/region?post=99058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}