{"id":104609,"date":"2026-09-28T19:43:58","date_gmt":"2026-09-28T19:43:58","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/?page_id=104609"},"modified":"2026-09-28T22:53:02","modified_gmt":"2026-09-28T22:53:02","slug":"model-context-protocol","status":"publish","type":"page","link":"https:\/\/onclusive.com\/it\/data-as-a-service\/model-context-protocol\/","title":{"rendered":"Model Context Protocol (MCP)"},"content":{"rendered":"\n\n\n<section\n        class=\"hero-adaptive layout-1-column media-image background-gradient has-eyebrow-tag no-media has-rich-description\">\n\n            <div class=\"hero-background-gradient\" style=\"background: linear-gradient(180deg, #D4F4DD 0%, #D4F4DD 50%, #E6F3FF 100%);\"><\/div>\n\n    \n    <div class=\"hero--content\">\n        <div class=\"hero--content--inner-wrapper\">\n\n            <!-- Content Column -->\n            <div class=\"hero--copy\">\n\n                                                            <span class=\"hero-eyebrow-tag\"\n                              style=\"color: #326446; background-color: rgba(212,244,221,0);\">\n                    \n                                                <span class=\"hero-eyebrow-tag__text\">Data-as-a-Service<\/span>\n\n                                            <\/span>\n                                    \n                                    <h1 class=\"hero_title\">Model Context Protocol (MCP)<\/h1>\n                \n                                    <div class=\"hero_copy hero_copy--rich\"><h3><strong>Bring trusted media intelligence directly into your AI Assistants<br \/>\n<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"font-size: 20px\">Ask questions about your media coverage, sentiment, competitors, or journalists directly in the Large Language Models (LLMs) you\u2019re already using.<br \/>\n&nbsp;<br \/>\nOnclusive\u2019s Model Context Protocol (MCP) connects Large Language Models (LLMs) directly to the Global Content Hub, so you can move from a question to an answer grounded in your Onclusive media intelligence data.<\/p>\n<\/div>\n                \n                \n                                    <div class=\"hero_buttons--wrapper\">\n                        \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Request A Demo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n\n                                            <\/div>\n\n                                    \n                            <\/div>\n\n            \n        <\/div>\n    <\/div>\n\n<\/section>\n\n<style>.block-fbl {\n    --ss_large: 30px; \n    --ss_x_large: 30px; \n  }<\/style><section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n            \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/media-coverage-snapshot-chat-pdf-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/media-coverage-snapshot-chat-pdf-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/media-coverage-snapshot-chat-pdf-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/media-coverage-snapshot-chat-pdf-1920x1920.png 1920w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/media-coverage-snapshot-chat-pdf-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">What you can do<\/h3> \n                          <div class=\"feature_block_copy\"><ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stay in your AI workflow.<\/b><span style=\"font-weight: 400;\"> Ask about your PR and communications data directly inside AI Assistants and other Large Language Models (LLMs) you already use.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get answers grounded in your Onclusive data.<\/b><span style=\"font-weight: 400;\"> Explore coverage, sentiment, competitor activity, and journalist history.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Get started faster with 55+ prebuilt Skills inside Claude.<\/b><span style=\"font-weight: 400;\"> Use ready-made workflows for media briefs, pitch scoring, message tracking, and more.<\/span><\/li>\n<\/ul>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Let&#8217;s Chat    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n\n\n\n<section\n        class=\"text-box-header bg__blue_light reduce-padding text-box-header--align-left\">\n\n    <div class=\"text-box-header__container\">\n\n        \n                    <div class=\"text-box-header__columns\" data-columns=\"2\">\n                                    <div class=\"text-box-header__column\">\n                                                                            <div class=\"text-box-header__column-text\"><h2 class=\"feature_block_heading\" style=\"font-size:2rem; font-weight:400; line-height:1.316; margin-bottom:0; position:relative; padding-bottom:1rem;\">Move from question to insight<\/h2>\n<div style=\"width: 50px; height: 3px; background-color: #00e65f; margin: 0 0 1rem 0;\"><\/div>\n<p>When a story breaks or a leader needs a briefing, every extra step slows the team down. Finding the right coverage, building a report, and switching between tools can turn a quick question into a time-consuming task. Ask questions in plain language and Onclusive\u2019s MCP retrieves relevant information from the Global Content Hub to help answer your question directly in the same chat.<\/p>\n<\/div>\n                                            <\/div>\n                                    <div class=\"text-box-header__column\">\n                                                                            <div class=\"text-box-header__column-text\"><h2 class=\"feature_block_heading\" style=\"font-size: 2rem; font-weight: 400; line-height: 1.316; margin-bottom: 0; position: relative; padding-bottom: 1rem;\">Ask it like you\u2019d ask a colleague<\/h2>\n<div style=\"width: 50px; height: 3px; background-color: #00e65f; margin: 0 0 1rem 0;\"><\/div>\n<div class=\"feature_block_copy\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u201cGive me a media coverage snapshot for the last 24 hours.\u201d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">What\u2019s driving today\u2019s coverage of [brand], and what are the main negative themes?\u201d<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\u201cHow does our sentiment compare with [competitor] this week?\u201d<\/li>\n<li aria-level=\"1\">\u201cCreate a one-page briefing for leadership ahead of this afternoon\u2019s call.\u201d<\/li>\n<\/ul>\n<\/div>\n<\/div>\n                                            <\/div>\n                            <\/div>\n        \n    <\/div>\n\n<\/section>\n\n\n\n<section \n        class=\"content-image-box layout-flipped\"\n    style=\"background-color: #ffffff;\">\n    \n    <div class=\"content-image-box--inner\">\n        \n        <!-- Two Column Grid -->\n        <div class=\"content-image-box--grid\">\n            \n            <!-- Text Content Column -->\n            <div class=\"content-box--text\">\n                <!-- Section Title - Inside content column -->\n                                    <h2 class=\"feature_block_heading\">Start with a Skill built for PR and communications<\/h2>\n                \n                                    <div class=\"content-description\">\n                        <p><span style=\"font-weight: 400\">Skills give LLM a ready-made way to work with your Onclusive data, based on tasks PR and communications teams already complete.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Run <\/span><b>\/morning-media-brief<\/b><span style=\"font-weight: 400\"> in Claude to create a ranked, cross-channel briefing on your brand, executives, and competitors, including what has changed since the previous day.<\/span><\/p>\n<h3><b>More prebuilt Skills:<\/b><\/h3>\n                    <\/div>\n                \n                                    <ul class=\"content-bullet-list\">\n                                                    <li>Journalist Coverage Profile: Explore a journalist\u2019s recent work, coverage areas, common angles, and historical sentiment toward your brand or category.<\/li>\n                                                    <li>Message Pull-Through Analysis: See which approved messages appeared in coverage, which were partly reflected, and which were displaced by other framing.<\/li>\n                                            <\/ul>\n                \n                                    <div class=\"content-button-wrapper\">\n                        \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Learn More    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n                    <\/div>\n                            <\/div>\n\n            <!-- Image Box Column -->\n                            <div class=\"content-box--image with-background\">\n                                            <!-- Image with background box -->\n                        <div class=\"image-box-wrapper\">\n                            <div class=\"image-box-background\" style=\"background-color: #CDEBFF;\"><\/div>\n                            <img decoding=\"async\" \n                                src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/media-snapshot-agent-setup.png\" \n                                alt=\"Content image\"\n                                class=\"content-main-image\"\n                                loading=\"lazy\">\n                        <\/div>\n                                    <\/div>\n            \n        <\/div>\n\n    <\/div>\n\n<\/section>\n\n\n<section class=\"block-benefits-section layout-simple\">\n    <div class=\"benefits-section-inner\">\n\n                    <!-- Simple Layout: Full-width title -->\n                            <div class=\"benefits-title-wrapper\">\n                    <div class=\"benefits-title\">\n                        <p><center><\/p>\n<h2 class=\"feature_block_heading\" style=\"font-size: 2rem; font-weight: 400; line-height: 1.316; margin-bottom: 0; position: relative; padding-bottom: 1rem;\">Media intelligence with expertise built in<br \/>\n<\/h2>\n<div style=\"width: 50px; height: 3px; background-color: #00e65f; margin: 0 0 1rem 0;\"><\/div>\n<p><\/center><\/p>\n                    <\/div>\n                <\/div>\n            \n        \n        <!-- Benefits Grid -->\n                    <div class=\"benefits-grid\" data-columns=\"3\">\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/lock_open_150dp_00E65F_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Coverage beyond what\u2019s easy to find on the open web<\/h3>\n                        \n                                                    <p class=\"benefit-description\">The Global Content Hub brings together in-house broadcast capture, licensed print content, and paywalled sources available through publisher agreements, alongside other media coverage. It processes more than 28 million pieces of licensed, enriched content daily.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/hub_150dp_00E65F_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Ready-made workflows, not blank prompts<\/h3>\n                        \n                                                    <p class=\"benefit-description\">With 55+ prebuilt Skills for Claude, teams can start with established PR and communications workflows instead of designing every prompt from scratch. Use them to create briefs, assess pitch fit, track messages, and explore coverage.<\/p>\n                        \n                    <\/div>\n                                    <div class=\"benefit-item icon-size-small\">\n                        \n                                                    <div class=\"benefit-icon\">\n                                <img decoding=\"async\" \n                                    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2026\/09\/account_tree_150dp_00E65F_FILL0_wght400_GRAD0_opsz48.png\" \n                                    alt=\"\"\n                                \/>\n                            <\/div>\n                        \n                                                    <h3 class=\"benefit-title\">Built to extend to more AI tools<\/h3>\n                        \n                                                    <p class=\"benefit-description\">As the AI tools your team uses evolve, Onclusive is working to make its media intelligence available across more of these workflows.<\/p>\n                        \n                    <\/div>\n                            <\/div>\n        \n    <\/div>\n<\/section>\n\n\n<section class=\"block-cta-section bg__blue_light layout-single\">\n    <div class=\"cta-section-inner\">\n\n                    \n            <!-- Single Column: Image first, then content -->\n            \n            <div class=\"cta-content-column\">\n                \n                                    <h3 class=\"cta-title feature_block_heading\">\n                        Get to the answer while it still matters                    <\/h3>\n                \n                                    <div class=\"cta-text\">\n                        <p><span style=\"font-weight: 400;\">Prepare a leadership briefing before the call. See how a story is developing. Understand what changed in your coverage without rebuilding a report.\u00a0<\/span><\/p>\n                    <\/div>\n                \n                                    <div class=\"cta-button-wrapper\">\n                        <a \n                            href=\"#enquiry\" \n                            class=\"cta-button button-green button__anchor-link\"\n                            target=\"_self\"\n                                                    >\n                            Request a demo                        <\/a>\n                    <\/div>\n                \n            <\/div>\n\n        \n    <\/div>\n<\/section>\n\n\n\n\n    <section\n      id=\"enquiry\"      class=\"block-form bg__grey\">\n      \n\n  <div class=\"form-content\">\n    <div class=\"form-content--inner-wrapper\">\n\n      \n              <div class=\"form-content--heading\">\n          <h3 class=\"block--form_heading\">Let\u2019s connect.<\/h3> \n        <\/div>\n      \n      <div class=\"form-content--copy\">\n    \n        \n            <div class=\"block--copy\"><p>To know more about our services or to arrange a software demo, please fill out the form below.<\/p>\n<\/div>\n\n        \n      <\/div>\n\n      \n              <div id=\"myFrame\" class=\"form-content--form  \"> \n          <script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"42525281\",\r\n    formId: \"389883ca-b092-4a9d-ba74-052e600e0eb9\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>        <\/div> \n          <\/div>\n  <\/div>\n\n    <\/section> \n  \n<style>\n\/* ================================================\n   Form block - white panel behind the embed\n\n   The section background is editor-chosen and can be any brand colour,\n   including the dark ones. 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