{"id":5172,"date":"2022-02-23T11:14:50","date_gmt":"2022-02-23T11:14:50","guid":{"rendered":"https:\/\/newonclusive.wpengine.com\/technology\/analytics\/power-of-voice\/"},"modified":"2024-08-08T16:50:10","modified_gmt":"2024-08-08T16:50:10","slug":"power-of-voice","status":"publish","type":"page","link":"https:\/\/onclusive.com\/it\/come-lavoriamo\/tecnologia\/analisi\/power-of-voice\/","title":{"rendered":"Power of Voice\u2122"},"content":{"rendered":"\n<style>\n\/**\n * Hero Background Overlay Styles\n *\/\n.hero-background-overlay {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n    z-index: 1; \/* Above background image, below content *\/\n    pointer-events: none; \/* Allows clicks to pass through to content *\/\n}\n\n\/* Ensure hero section is positioned relative *\/\n.block-hero {\n    position: relative;\n}\n\n\/* Ensure content sits above overlay *\/\n.hero--content {\n    position: relative;\n    z-index: 2; \/* Above overlay *\/\n}\n\n\/* Ensure background image stays at bottom *\/\n.hero-background-image {\n    position: absolute;\n    z-index: 0; \/* Behind everything *\/\n}\n<\/style>\n\n<section\n    class=\"block-hero block-hero-contained \">\n\n            <div class=\"contained-hero-inner-wrap\">\n      \n          \n            \n              <div class=\"hero_background_colour bg__blue_light hero_background_colour__full\"><\/div>\n      \n          \n    \n    <div class=\"hero--content\">\n\n      <div class=\"hero--content--inner-wrapper\">\n\n                  <!-- ORIGINAL COMPLEX IMAGES -->\n          <div class=\"hero-foreground-images\">\n\n                                            <div class=\"hero_bg_colour_split bg__ hero_bg_colour_split__left\"><\/div>\n                          \n                        <div class=\"img-wrapper ratio-1-1 image-is-foreground\">\n\t\n\n<img decoding=\"async\"\n\talt=\"Graphic\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_LRG.svg\"\n\/>\n\n\n\n\n<\/div>          <\/div>\n        \n        <div class=\"hero--copy\">\n\n          <!-- OPTIONAL HERO TAG - ONLY IF SET -->\n          \n                      <h1 class=\"hero_title\" >\n                            <span class=\"hero_title_bold\">\n                Power of Voice\u2122              <\/span>\n                <br\/>                                          Misura la qualit\u00e0 delle tue pubblicazioni e dei giornalisti negli earned media              \n                        <\/h1> \n          \n          \n                      <div class=\"hero_buttons--wrapper\">\n            \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Esplora    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n            <\/div>\n          \n        <\/div>\n\n      <\/div>\n\n    <\/div>\n\n            <\/div>\n        \n<\/section>\n\n\n<section\n    class=\"o-wrapper block-statement js-block-statement\">\n\n              <div class=\"block-statement--inner-wrapper\">\n          <h2 class=\"statement-block--statement\">Conosci la qualit\u00e0, non solo la quantit\u00e0, delle tue attivit\u00e0 di comunicazione.<br \/>\r\n<br \/>\r\nNon \u00e8 pi\u00f9 sufficiente contare il numero di articoli e citazioni, perch\u00e9 non tutti generano risultati concreti per il tuo business. Utilizza Power of Voice\u2122 che combina pertinenza, autorevolezza reputazionale, amplificazione dei social media, tono e sentiment degli articoli in un&#8217;unica metrica in tempo reale.<br \/>\r\n<\/h2> \n        <\/div>\n      \n<\/section> \n\n\n\n\n\n<section\n    class=\"block-basic-card-row\">\n      <div class=\"\">\n      <h2 class=\"block--heading\">Caratteristiche:<\/h2> \n    <\/div>\n    <div class=\"card-row--inner-wrapper\">\n          \n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Combines-key-elements-into-one-single-metric.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Combina gli elementi chiave in un&#039;unica metrica.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>\n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Understand-the-media-sentiment-and-how-it-changes.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Scopri il sentiment dei media e di come cambia prima, durante e dopo eventi importanti.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>\n<div class=\"card__basic card__grey\">\n\n            <div class=\"card--image\">\n        <div class=\"card--image--inner-wrapper\">\n          \n\n<img decoding=\"async\"\n\talt=\"Icon\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg 1w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg 1w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg 1w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/How-we-do-it_Technology_PR-Analytics_Power-of-Voice_Identify-the-most-relevant-journalists-and-publications.svg\"\n\/>\n\n\n\n\n        <\/div>\n      <\/div>\n      \n  <div class=\"card--copy\">\n    <div class=\"card--copy-wrapper\">\n              <h3 class=\"basic_card_heading text-bold\">Indentifica i giornalisti e le testate pi\u00f9 rilevanti e crea liste di contatti per lanci e progetti specifici.<\/h3> \n      \n          <\/div>\n\n      <\/div>\n\n<\/div>      <\/div>\n<\/section>\n\n\n\n\n<section\n    class=\"block-fbl\">\n  <div class=\"block-fbl--inner-wrapper\">\n          <div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n\/>\n\n\n\n\n      \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time.png 1280w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Track-Brand-Sentiment-Over-Time-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Monitora il sentiment del tuo brand nel tempo<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Se la percezione del tuo brand \u00e8 uno dei KPI di riferimento, monitoralo nel tempo con Power of Voice\u2122. Ti aiuter\u00e0 a capire come il sentiment dei media nei confronti del tuo brand cambia nel corso del tempo e potrai collegare i cambiamenti di sentiment a eventi specifici per scoprire quali momenti chiave influenzano le tue attivit\u00e0 di comunicazione.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link\">\n    Prova il servizio    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div><div class=\"card__feature-block card__feature-block__large\">\n  <div class=\"card--image\">\n    <div style=\"height: 90%; width: 90%; object-fit: contain; margin: 15px;\" class=\"card--image--inner-wrapper\">\n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg 640w\"\n    class=\"lazyload is-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/02\/Background-device-violet-640.svg\"\n\/>\n\n\n\n\n      \n      \n\n<img decoding=\"async\"\n\talt=\"\"\n    data-sizes=\"auto\"\n    data-src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-300x300.png\"\n    data-srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-1200x1200.png 1200w,\n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-1024x1024.png 1024w, \n\thttps:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List.png 1280w\"\n    class=\"lazyload not-svg\"\n    src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2022\/03\/Build-an-Impactful-Pitch-List-Target-Media-List-300x300.png\"\n\/>\n\n\n\n\n      \n    <\/div>\n  <\/div>\n  <div class=\"card--copy\">\n    <div class=\"card--copy--inner-wrapper\">\n      <div class=\"card_bg card_bg__\"><\/div>\n      <div class=\"feature-block-large__copy-wrapper\">\n                  <h3 class=\"feature_block_heading\">Crea una lista di contatti media rilevanti per il tuo brand<\/h3> \n                          <div class=\"feature_block_copy\"><p><span style=\"font-weight: 400;\">Utilizza Power of Voice\u2122 per individuare i giornalisti e le testate d\u2019impatto. Una volta identificati quelli che apportano maggior valore al tuo brand, aggiungili a una lista personalizzata in base alle tue esigenze.<\/span><\/p>\n<\/div> \n              <\/div>\n      \n<a href=\"#enquiry\"  target=\"_self\" class=\"button  button__anchor-link button__anchor-link\">\n    Richiedi una demo    <svg   data-name=\"Layer 1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 12 7.41\"><polygon points=\"10.59 0 6 4.58 1.41 0 0 1.41 6 7.41 12 1.41 10.59 0\"\/><\/svg><\/a>\n    <\/div>\n  <\/div>\n  \n<\/div>      <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":5162,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"region":[],"class_list":["post-5172","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/pages\/5172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/comments?post=5172"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/pages\/5172\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/pages\/5162"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/media?parent=5172"}],"wp:term":[{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/region?post=5172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}