{"id":69441,"date":"2025-10-06T04:03:26","date_gmt":"2025-10-06T04:03:26","guid":{"rendered":"https:\/\/newonclusivstg.wpengine.com\/resources\/whitepaper\/2026-communications-marketing-outlook-report\/"},"modified":"2025-10-10T10:01:34","modified_gmt":"2025-10-10T10:01:34","slug":"prospettive-comunicazione-marketing-2026-report","status":"publish","type":"whitepaper_cpt","link":"https:\/\/onclusive.com\/it\/risorse\/white-paper\/prospettive-comunicazione-marketing-2026-report\/","title":{"rendered":"RP, Comunicazione e Marketing: Le Prospettive 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"69441\" class=\"elementor elementor-69441 elementor-68941\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02ffbf2 e-flex e-con-boxed e-con e-parent\" data-id=\"02ffbf2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cdebf57 e-con-full e-flex e-con e-child\" data-id=\"cdebf57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b58bb4 elementor-widget elementor-widget-heading\" data-id=\"6b58bb4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">RP, Comunicazione e Marketing<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3803183 elementor-widget elementor-widget-heading\" data-id=\"3803183\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia\">Le Prospettive \n <font color=\"00e65f\">2<\/font><font color=\"23eb70\">0<\/font><font color=\"5bf38a\">2<\/font><font color=\"85f99e\">6 <\/font><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b611c1b elementor-widget elementor-widget-spacer\" data-id=\"b611c1b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6288806 elementor-widget elementor-widget-heading\" data-id=\"6288806\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Le regole della comunicazione e del marketing si stanno riscrivendo in tempo reale. La GEO sostituir\u00e0 la SEO. La fiducia batter\u00e0 la portata. E il brand building sar\u00e0 la priorit\u00e0 numero uno di tutti. Questa non \u00e8 speculazione\u2014\u00e8 quello che hanno rivelato pi\u00f9 di 350 professionisti sull'anno a venire.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0f19ae elementor-align-left elementor-tablet-align-center elementor-widget elementor-widget-button\" data-id=\"f0f19ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#formscroll\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ottieni il Report Prima dei tuoi Concorrenti<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc1732b e-con-full e-flex e-con e-child\" data-id=\"cc1732b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-386a122 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"386a122\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Laptop-2026-Outlook.webp\" title=\"Laptop \u2013 2026 Outlook\" alt=\"Outlook Laptop Image\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9415971 e-flex e-con-boxed e-con e-parent\" data-id=\"9415971\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4019fc9 elementor-widget elementor-widget-heading\" data-id=\"4019fc9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il report <b>PR, Comunicazione e Marketing: Le Prospettive 2026<\/b> ti fornisce l'intelligence di cui hai bisogno per navigare questi cambiamenti e realt\u00e0, combinando dati concreti, ottenuti dalla nostra survey di professionisti, con insight strategici da pi\u00f9 di 50 leader del settore.\nMentre gli altri reagiscono al cambiamento, tu sarai preparato per esso.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2415fef e-con-full e-grid e-con e-child\" data-id=\"2415fef\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b31452a e-con-full e-flex e-con e-child\" data-id=\"b31452a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd02e8a elementor-widget elementor-widget-heading\" data-id=\"bd02e8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">1\/2<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-287d9e5 elementor-widget elementor-widget-heading\" data-id=\"287d9e5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Met\u00e0 dei professionisti PR e Comunicazione dice che dimostrare ROI oltre le metriche di vanit\u00e0 sar\u00e0 una sfida principale<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47e1b9b e-con-full e-flex e-con e-child\" data-id=\"47e1b9b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d569a50 elementor-widget elementor-widget-heading\" data-id=\"d569a50\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">priorit\u00e0 #1<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61f0e1e elementor-widget elementor-widget-heading\" data-id=\"61f0e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Il Brand Building sar\u00e0 la priorit\u00e0 #1 in PR, Comunicazione e Marketing<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0db5078 e-con-full e-flex e-con e-child\" data-id=\"0db5078\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf9e6 elementor-widget elementor-widget-heading\" data-id=\"21cf9e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">1\/2<\/span><\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1336cf elementor-widget elementor-widget-heading\" data-id=\"a1336cf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Met\u00e0 dei marketer delle agenzie sono preoccupati per algoritmi che impattano visibilit\u00e0 ed engagement\n\n<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dee5ed6 e-flex e-con-boxed e-con e-parent\" data-id=\"dee5ed6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e370969 e-con-full e-flex e-con e-child\" data-id=\"e370969\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd584c elementor-widget elementor-widget-image\" data-id=\"5fd584c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Valentina-Napoli.png\" class=\"attachment-large size-large wp-image-69209\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7451479 e-con-full e-flex e-con e-child\" data-id=\"7451479\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b936b elementor-widget elementor-widget-heading\" data-id=\"77b936b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Misurare il ROI \u00e8 una sfida costante, soprattutto nei progetti esperienziali o di brand activation, dove il ritorno non \u00e8 sempre immediato. Ma oggi, grazie a strumenti di attribuzione avanzati e all'integrazione dei dati CRM, riusciamo sempre meglio a collegare le attivit\u00e0 di comunicazione a impatti concreti sul business.\"<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a84db elementor-widget elementor-widget-heading\" data-id=\"d8a84db\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">Valentina Napoli<br><\/span>\nMarketing Specialist, MasterGroup World\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f33036d e-flex e-con-boxed e-con e-parent\" data-id=\"f33036d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f87e754 elementor-widget elementor-widget-heading\" data-id=\"f87e754\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Perch\u00e9 Scaricare il Report?\n<\/b><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-587d545 elementor-widget elementor-widget-text-editor\" data-id=\"587d545\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comprendere le realt\u00e0 per il 2026 significa confrontarsi con verit\u00e0 scomode mentre si identificano opportunit\u00e0 chiare. Questo report offre entrambe:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52fb17d e-con-full e-grid e-con e-child\" data-id=\"52fb17d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96923a7 elementor-widget elementor-widget-image\" data-id=\"96923a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"761\" height=\"573\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview.png\" class=\"attachment-full size-full wp-image-69033\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview.png 761w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview-300x226.png 300w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Outlook-2026-Preview-640x482.png 640w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 761px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1615ae elementor-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"b1615ae\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Prospettive di esperti che contano<\/b><br> Ottieni insight azionabili da leader di News UK, Omnicom, PRCA, AMEC, IAB Spagna, e altro su come navigare i cambiamenti del 2026.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>Sfide reali, dati reali<\/b><br> Scopri perch\u00e9 dimostrare il ROI rimane la sfida principale, come si intensificheranno le pressioni di budget e cosa stanno facendo di diverso i team per dimostrare valore.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>La convergenza crea opportunit\u00e0<\/b><br> Scopri perch\u00e9 il brand building emerge come priorit\u00e0 condivisa tra PR, comunicazione e marketing e come misurarlo.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267l-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><b>La doppia realt\u00e0 dell'IA<\/b><br> Scopri perch\u00e9 i professionisti condividono pubblicamente le loro aspettative su come l'IA complementi i loro ruoli mentre privatamente nutrono preoccupazioni pi\u00f9 profonde sulla trasformazione.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79f2781 elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"79f2781\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica il Report Prospettive 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e5bffc e-flex e-con-boxed e-con e-parent\" data-id=\"5e5bffc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476dc18 elementor-widget elementor-widget-heading\" data-id=\"476dc18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">Realities Shaping the 2026 Industry<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12657e1 e-con-full e-flex e-con e-child\" data-id=\"12657e1\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d435af0 e-con-full e-flex e-con e-child\" data-id=\"d435af0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6051f34 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"6051f34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/AI-Intergration.png\" class=\"attachment-full size-full wp-image-69218\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-92a25a4 e-con-full e-flex e-con e-child\" data-id=\"92a25a4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a8914 elementor-widget elementor-widget-heading\" data-id=\"57a8914\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Integrazione IA: Dal Clamore alla Strategia<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7534836 elementor-widget elementor-widget-text-editor\" data-id=\"7534836\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I team passano dal sperimentare all&#8217;implementare. La supervisione umana rimane essenziale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09d46d6 e-con-full e-flex e-con e-child\" data-id=\"09d46d6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1332aae elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"1332aae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/MIsinformation.png\" class=\"attachment-full size-full wp-image-69246\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-badfcd4 e-con-full e-flex e-con e-child\" data-id=\"badfcd4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb67b6 elementor-widget elementor-widget-heading\" data-id=\"1cb67b6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Crisi della Disinformazione<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68e0e39 elementor-widget elementor-widget-text-editor\" data-id=\"68e0e39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le false notizie si diffondono pi\u00f9 velocemente della verit\u00e0. Crea protocolli di risposta rapida o assisti al deterioramento della fiducia nel tuo marchio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce4535 e-con-full e-flex e-con e-child\" data-id=\"7ce4535\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25cdf9c elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"25cdf9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Media-Strain.png\" class=\"attachment-large size-large wp-image-69239\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0f3128a e-con-full e-flex e-con e-child\" data-id=\"0f3128a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-324ec23 elementor-widget elementor-widget-heading\" data-id=\"324ec23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Tensione nelle Relazioni con i Media<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88c10f6 elementor-widget elementor-widget-text-editor\" data-id=\"88c10f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Redazioni che si riducono. Sovraccarico di pitch generati da IA. La qualit\u00e0 delle relazioni batte la quantit\u00e0.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2156056 e-con-full e-flex e-con e-child\" data-id=\"2156056\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c40fa0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"3c40fa0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Content-vs-Connection.png\" class=\"attachment-large size-large wp-image-69225\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32bcb45 e-con-full e-flex e-con e-child\" data-id=\"32bcb45\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b813f36 elementor-widget elementor-widget-heading\" data-id=\"b813f36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Contenuto vs. Connessione<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a1111 elementor-widget elementor-widget-text-editor\" data-id=\"02a1111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pi\u00f9 contenuto crea meno engagement. Lo storytelling e i video si fanno strada quando tutti usano gli stessi strumenti IA.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e99b21 e-con-full e-flex e-con e-child\" data-id=\"3e99b21\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8e85cf0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-image\" data-id=\"8e85cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"226\" height=\"148\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/GEO-Revolution.png\" class=\"attachment-large size-large wp-image-69232\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-637e91a e-con-full e-flex e-con e-child\" data-id=\"637e91a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e38d94 elementor-widget elementor-widget-heading\" data-id=\"4e38d94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La Rivoluzione GEO<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6705149 elementor-widget elementor-widget-text-editor\" data-id=\"6705149\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La ricerca a zero click cambia tutto. Le menzioni del brand ora superano i backlink per la scoperta alimentata da IA.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38b35f elementor-align-justify elementor-tablet-align-justify elementor-widget elementor-widget-button\" data-id=\"f38b35f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"#form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Scarica la tua Guida 2026<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fc2b55 e-flex e-con-boxed e-con e-parent\" data-id=\"0fc2b55\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e6b2a0e e-con-full e-flex e-con e-child\" data-id=\"e6b2a0e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6e9274 elementor-widget elementor-widget-image\" data-id=\"a6e9274\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/James-Crawford.png\" class=\"attachment-large size-large wp-image-69211\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e8b2b2 e-con-full e-flex e-con e-child\" data-id=\"2e8b2b2\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7859318 elementor-widget elementor-widget-heading\" data-id=\"7859318\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">\"Gli strumenti attuali guidati dall'IA sono opachi, e la 'quota di modello' non \u00e8 significativa quando le finestre di contesto e la personalizzazione variano cos\u00ec ampiamente. In molti modi stiamo tornando alle misure di reputazione e output mediatico come proxy per la visibilit\u00e0 negli ambienti IA.\" <\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d7c249 elementor-widget elementor-widget-heading\" data-id=\"1d7c249\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 700\">James Crawford  <br><\/span>\n Managing Director di PR Agency One &amp; Board Director, AMEC\n<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-133d6f3 e-flex e-con-boxed e-con e-parent\" data-id=\"133d6f3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04b7976 elementor-widget elementor-widget-heading\" data-id=\"04b7976\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 500\">I Collaboratori Esperti Includono:<\/span><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0f49c5 e-grid e-con-full e-con e-child\" data-id=\"c0f49c5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6ea6bab e-con-full e-flex e-con e-child\" data-id=\"6ea6bab\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4429aa6 elementor-widget elementor-widget-image\" data-id=\"4429aa6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Michael-O-Donoghue.png\" class=\"attachment-large size-large wp-image-69155\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee80628 e-con-full e-flex e-con e-child\" data-id=\"ee80628\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1388014 elementor-widget elementor-widget-image\" data-id=\"1388014\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"46\" height=\"18\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Peroni.png\" class=\"attachment-full size-full wp-image-69176\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92d6ea8 elementor-widget elementor-widget-heading\" data-id=\"92d6ea8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Michael O'Donoghue <br><\/b>\nGlobal Senior Marketing Manager, Peroni Nastro Azzurro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a194961 e-con-full e-flex e-con e-child\" data-id=\"a194961\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66b09b8 elementor-widget elementor-widget-image\" data-id=\"66b09b8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"224\" height=\"199\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Will-Martin.png\" class=\"attachment-large size-large wp-image-69026\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cb579b e-con-full e-flex e-con e-child\" data-id=\"1cb579b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae35d3a elementor-widget elementor-widget-image\" data-id=\"ae35d3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"23\" height=\"23\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/NewsUK.png\" class=\"attachment-full size-full wp-image-69162\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef76a2 elementor-widget elementor-widget-heading\" data-id=\"aef76a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Will Martin <br><\/b>\nHead of Marketing, Broadcasting, News UK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19e41ce e-con-full e-flex e-con e-child\" data-id=\"19e41ce\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96befa3 elementor-widget elementor-widget-image\" data-id=\"96befa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Sandrine-Cormary.png\" class=\"attachment-large size-large wp-image-69197\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e65a1ed e-con-full e-flex e-con e-child\" data-id=\"e65a1ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8eda87f elementor-widget elementor-widget-image\" data-id=\"8eda87f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"70\" height=\"22\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Omnicon.png\" class=\"attachment-full size-full wp-image-69169\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01898e9 elementor-widget elementor-widget-heading\" data-id=\"01898e9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Sandrine Cormary <br><\/b>\nCEO, Omnicom Reputation Group<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c628404 e-con-full e-flex e-con e-child\" data-id=\"c628404\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a47286 elementor-widget elementor-widget-image\" data-id=\"9a47286\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-683x1024.jpg\" class=\"attachment-large size-large wp-image-70063\" alt=\"\" srcset=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-683x1024.jpg 683w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-200x300.jpg 200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-768x1152.jpg 768w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1024x1536.jpg 1024w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1365x2048.jpg 1365w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-640x960.jpg 640w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1200x1800.jpg 1200w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-1920x2880.jpg 1920w, https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Foto-Reyes-Web-scaled.jpg 1707w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 683px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-410c223 e-con-full e-flex e-con e-child\" data-id=\"410c223\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42144f3 elementor-widget elementor-widget-image\" data-id=\"42144f3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"53\" height=\"30\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/IAB.png\" class=\"attachment-full size-full wp-image-69134\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48340c9 elementor-widget elementor-widget-heading\" data-id=\"48340c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Reyes Justrib\u00f3 Ferrer<br><\/b>\nGeneral Director, IAB Spain<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25a58dc e-con-full e-flex e-con e-child\" data-id=\"25a58dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d83fd9 elementor-widget elementor-widget-image\" data-id=\"0d83fd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Gabriela-Clarke.png\" class=\"attachment-large size-large wp-image-69127\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46e580d e-con-full e-flex e-con e-child\" data-id=\"46e580d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ff84 elementor-widget elementor-widget-image\" data-id=\"6f1ff84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"24\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/PRCA.png\" class=\"attachment-full size-full wp-image-69183\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1c0ba elementor-widget elementor-widget-heading\" data-id=\"fa1c0ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Gabriela Weiss Clarke<br><\/b>\nHead of Communications, PRCA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c490e0b e-con-full e-flex e-con e-child\" data-id=\"c490e0b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1349a5f elementor-widget elementor-widget-image\" data-id=\"1349a5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/James-Crawfords.png\" class=\"attachment-large size-large wp-image-69141\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7b15235 e-con-full e-flex e-con e-child\" data-id=\"7b15235\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5a5d13 elementor-widget elementor-widget-image\" data-id=\"f5a5d13\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"69\" height=\"16\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Amec.png\" class=\"attachment-full size-full wp-image-69120\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7560a elementor-widget elementor-widget-heading\" data-id=\"de7560a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>James Crawford <br><\/b>\nManaging Director, PR Agency One &amp; Board Director, AMEC<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6acd686 e-con-full e-flex e-con e-child\" data-id=\"6acd686\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0cbcf1 elementor-widget elementor-widget-image\" data-id=\"a0cbcf1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"252\" height=\"160\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/Valentina-Napoli.png\" class=\"attachment-large size-large wp-image-69204\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e545604 e-con-full e-flex e-con e-child\" data-id=\"e545604\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60027a4 elementor-widget elementor-widget-image\" data-id=\"60027a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"27\" height=\"28\" src=\"https:\/\/onclusive.com\/wp-content\/uploads\/2025\/10\/MasterGroup.png\" class=\"attachment-full size-full wp-image-69148\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6dfdf7d elementor-widget elementor-widget-heading\" data-id=\"6dfdf7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><b>Valentina Napoli<br><\/b>\nMarketing Director, MasterGroup World<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec5206e e-con-full e-flex e-con e-child\" data-id=\"ec5206e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f2e2264 e-flex e-con-boxed e-con e-parent\" data-id=\"f2e2264\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f339ce0 e-grid e-con-full e-con e-child\" data-id=\"f339ce0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86c2cc5 e-con-full e-flex e-con e-child\" data-id=\"86c2cc5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71fee0b elementor-widget elementor-widget-menu-anchor\" data-id=\"71fee0b\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"formscroll\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-733233f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"733233f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-family: archia;font-weight: 600\">Ottieni la Tua Copia\n<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a1198 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46a1198\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><b>Ottieni la Tua Copia Azionabile dalla prima pagina<\/b> - non teoria accademica. Insight strategici che offrono valore per tutto l'anno. <br><br>\nIl futuro di PR, comunicazione e marketing si sta scrivendo ora. Agisci su insight provenienti da 300 professionisti e da pi\u00f9 di 50 esperti del settore. Guida mentre gli altri lottano per adattarsi. <br><br>\nLa domanda non \u00e8 se il cambiamento sta arrivando, ma se sarai pronto a questo?\n<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d164052 elementor-align-left elementor-tablet-align-justify elementor-mobile-align-left elementor-widget elementor-widget-button\" data-id=\"d164052\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/onclusive.com\/es\/contacta-con-nosotros\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parla con un esperto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce2bfd1 elementor-widget elementor-widget-html\" data-id=\"ce2bfd1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\r\n<script>\r\n  hbspt.forms.create({\r\n    portalId: \"42525281\",\r\n    formId: \"ab8b7e3a-9a9e-4ba0-b06d-7e8e97e8a707\",\r\n    region: \"na1\"\r\n  });\r\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":69463,"template":"elementor_header_footer","audience":[],"topic":[],"region":[],"class_list":["post-69441","whitepaper_cpt","type-whitepaper_cpt","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/whitepaper_cpt\/69441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/whitepaper_cpt"}],"about":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/types\/whitepaper_cpt"}],"version-history":[{"count":0,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/whitepaper_cpt\/69441\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/media\/69463"}],"wp:attachment":[{"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/media?parent=69441"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/audience?post=69441"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/topic?post=69441"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/onclusive.com\/it\/wp-json\/wp\/v2\/region?post=69441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}