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Elevate Promoted Content Analytics

Analytics and Insights For Paid and Earned Content

Content Analytics

Whether you’re creating custom native content with publishers or using paid ads to promote media coverage, Onclusive provides a comprehensive view of post-click engagement analytics. Our technology lets you collect, analyze, and deploy content data to drive awareness, impact and conversions.

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Content Analytics

Article Engagement Analytics

Reveal which stories generate the most user attention, and downstream conversions. Optimize resources towards top performing stories, writers, creatives, media partners, devices and more.

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User Segmentation

Identify and segment high-intent audiences based on user-level earned media engagement. Deploy this custom audience for more effective mid and lower-funnel retargeting campaigns.

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Market Research

Survey users with up to 3 questions for real-time feedback on your brand, campaign or messaging. Our industry leading response rates of 10 – 30% result in statistically significant samples.

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Native Content Measurement

Onclusive unifies all your native content analytics in one easy-to-use platform. Get real-time visibility into post-click engagement and user sentiment: which pieces of content from which publishers deliver the best results? What do consumers think of your campaign? Budget resources to top performing content and distribution partners, and leverage reporting insights to understand shifts in consumer sentiment and opinion.

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Amplifying Editorial Coverage

Onclusive’s measurement reveals post-click engagement data and consumer insights so you can strategize towards the stories, distribution partners, and creatives that generate the highest quality audiences. And, our system lets you identify and segment high-intenders for more effective retargeting.

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Measure The True Impact of Your Promoted Articles

Onclusive is the only platform that can provide you with engagement metrics like time on page, average attention, scroll depth, and unique visitors for earned media. Understand these metrics for all of your promoted articles, both individually and in aggregate over time.

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Whitepaper

Case Study: How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Overstock’s biggest challenge was not just raising key messages above the industry noise, but also making the most noise possible during big sales events — in other words, amplifying the content that really resonated with customers to influence more of their target audience. Download this case study to learn why Overstock selected Onclusive to help them amplify their earned media and gain great insights into their customers.

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