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Dan Beltramo

Mr. Beltramo has over 20 years of experience in leading data and analytics organizations predominantly in marketing and media. In 2020, PR Week named Mr. Beltramo as one of the top 25 most influential people in communications. Prior to joining Onclusive, Mr. Beltramo served as EVP of Product Leadership for all Nielsen marketing effectiveness products including marketing mix modeling; consumer segmentation; integrated big data measurement products including multi-touch attribution; neuroscience; and various other research and data platforms. Mr. Beltramo joined the company when Nielsen acquired Vizu, a venture that he co-founded which pioneered real time brand lift measurement in digital media. Before Vizu, Mr. Beltramo served as VP of Marketing at Instill, a data and analytics firm in the restaurant industry and before that, was a brand manager at the Clorox corporation. He began his career at L.E.K. Consulting. Mr. Beltramo holds an undergraduate degree in decision analysis and an MBA, both from Stanford University. He serves on the boards of IRIS.TV, a video content recommendation engine, and Discuss.IO, a digital video enabled qualitative consumer research platform.

Resources by Dan Beltramo

Blogs  / October 22, 2020

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their…

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Blogs  / August 24, 2020

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred…

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Blogs  / July 27, 2020

Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring

Organizations can now use Onclusive Essentials and Pro to deliver instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

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Blogs  / May 13, 2020

Cuomo Trumps Fauci in COVID-19 Response

There are a lot of talking heads out there when it comes to the novel coronavirus, but Gov. Andrew Cuomo of New York stands head and shoulders above the others. Using Onclusive’s media monitoring system, I analyzed the digital media…

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Blogs  / March 11, 2020

Word! How Fast Coronavirus Spread

I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus”…

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Blogs  / January 20, 2020

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…

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Blogs  / April 9, 2019

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for…

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Blogs  / February 1, 2019

What the Cision-Trendkite Merger Means for the Communications Industry

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting…

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Blogs  / August 10, 2018

Marketing Science for PR & Communications

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution™ – a credible…

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