How to build a compelling business case for PR investments
Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four…
Why a business case may be the missing key to securing your PR budget
Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the…
Onclusive Launches Social Listening and Verified Media Database
I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform. In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database,…
Let the Sun Shine: Restricting the Press Restricts Markets
An important article by Bloomberg, “Investors Are Ignoring a Dangerous Crackdown on Press Freedom,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last…
What people think vs. What people think about
The key to public perception, public affairs, and public relations A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting…
MSL and Onclusive Announce Global PR Attribution™ Partnership
I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution™ to all MSL…
Startup PR & How to Get Lift-Off For Your Launch
Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup…
Partnering with Shareablee to Help Companies Understand The Business Impact of Content
We’re happy to announce our new strategic partnership with Shareablee, the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights. The partnership will help companies gain more…
Biotech and Healthcare News: Five ways to inject impact into your press releases
How can you use industry performance metrics to benefit your news releases?What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and…
