Word! How Fast Coronavirus Spread
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus”…
Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own
This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…
AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for…
What the Cision-Trendkite Merger Means for the Communications Industry
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting…
Marketing Science for PR & Communications
A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution™ – a credible…