Onclusive + RepTrak Partner to Merge Reputation & PR Metrics
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their…
PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred…
Your PR Tech Stack Made Easy: Onclusive Launches Essentials and Pro Media Monitoring
Organizations can now use Onclusive Essentials and Pro to deliver instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.
Cuomo Trumps Fauci in COVID-19 Response
There are a lot of talking heads out there when it comes to the novel coronavirus, but Gov. Andrew Cuomo of New York stands head and shoulders above the others. Using Onclusive’s media monitoring system, I analyzed the digital media…
Word! How Fast Coronavirus Spread
I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus”…
Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own
This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…
AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for…
What the Cision-Trendkite Merger Means for the Communications Industry
Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting…
Marketing Science for PR & Communications
A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution™ – a credible…