Dan Beltramo Headshot

Dan Beltramo

Mr. Beltramo has over 20 years of experience in leading data and analytics organizations predominantly in marketing and media. In 2020, PR Week named Mr. Beltramo as one of the top 25 most influential people in communications. Prior to joining Onclusive, Mr. Beltramo served as EVP of Product Leadership for all Nielsen marketing effectiveness products including marketing mix modeling; consumer segmentation; integrated big data measurement products including multi-touch attribution; neuroscience; and various other research and data platforms. Mr. Beltramo joined the company when Nielsen acquired Vizu, a venture that he co-founded which pioneered real time brand lift measurement in digital media. Before Vizu, Mr. Beltramo served as VP of Marketing at Instill, a data and analytics firm in the restaurant industry and before that, was a brand manager at the Clorox corporation. He began his career at L.E.K. Consulting. Mr. Beltramo holds an undergraduate degree in decision analysis and an MBA, both from Stanford University. He serves on the board of IRIS.TV, a video content recommendation engine.

Resources by Dan Beltramo

Blogs  / June 17, 2021

MSL and Onclusive Announce Global PR Attribution™ Partnership

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution™ to all MSL…

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Blogs  / February 11, 2021

Startup PR & How to Get Lift-Off For Your Launch

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup…

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Blogs  / February 2, 2021

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

We’re happy to announce our new strategic partnership with Shareablee, the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.  The partnership will help companies gain more…

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Whitepapers  / December 23, 2020

Biotech and Healthcare News: Five ways to inject impact into your press releases

How can you use industry performance metrics to benefit your news releases?What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and…

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Blogs  / December 16, 2020

2021 PRedictions: A look at what’s to come for the PR industry

In 2020, we have all experienced a year like no other. The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. So,…

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Blogs  / October 22, 2020

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. The partnership is designed to help companies take control of their…

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Blogs  / August 24, 2020

PR’s Unsung Technical Visionary: Patrick Liang Promoted to CTO at Onclusive

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred…

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Blogs  / July 27, 2020

Your PR Tech Stack Made Easy: Onclusive Launches Pro Media Monitoring

Organizations can now use Onclusive Essentials and Pro to deliver instant, AI-driven insights to craft communications strategies and measure their performance. Onclusive offers the most comprehensive visibility of media coverage in an intuitive, cost-effective solution.

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Blogs  / May 13, 2020

Cuomo Trumps Fauci in COVID-19 Response

There are a lot of talking heads out there when it comes to the novel coronavirus, but Gov. Andrew Cuomo of New York stands head and shoulders above the others. Using Onclusive’s media monitoring system, I analyzed the digital media…

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