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Dan Beltramo

Mr. Beltramo has over 20 years of experience in leading data and analytics organizations predominantly in marketing and media. In 2020, PR Week named Mr. Beltramo as one of the top 25 most influential people in communications. Prior to joining Onclusive, Mr. Beltramo served as EVP of Product Leadership for all Nielsen marketing effectiveness products including marketing mix modeling; consumer segmentation; integrated big data measurement products including multi-touch attribution; neuroscience; and various other research and data platforms. Mr. Beltramo joined the company when Nielsen acquired Vizu, a venture that he co-founded which pioneered real time brand lift measurement in digital media. Before Vizu, Mr. Beltramo served as VP of Marketing at Instill, a data and analytics firm in the restaurant industry and before that, was a brand manager at the Clorox corporation. He began his career at L.E.K. Consulting. Mr. Beltramo holds an undergraduate degree in decision analysis and an MBA, both from Stanford University. He serves on the board of IRIS.TV, a video content recommendation engine.

Resources by Dan Beltramo

Blogs  / October 19, 2021

How to build a compelling business case for PR investments

Welcome back to our blog series about building a PR business case and securing the investment! This week, we’re walking you through the mechanics of developing a strong business case for PR. Business cases are designed to answer these four…

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Blogs  / October 12, 2021

Why a business case may be the missing key to securing your PR budget

Whether you’re working for an organization big or small, you know that those initiatives that call for a significant business investment require the support of an executive team. To get C-suite approval, it is often necessary to demonstrate why the…

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Blogs  / September 14, 2021

Onclusive Launches Social Listening and Verified Media Database

I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform. In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database,…

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Blogs  / August 17, 2021

Let the Sun Shine: Restricting the Press Restricts Markets

An important article by Bloomberg, “Investors Are Ignoring a Dangerous Crackdown on Press Freedom,” recently caught my eye.  I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last…

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Blogs  / July 27, 2021

What people think vs. What people think about

The key to public perception, public affairs, and public relations A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting…

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Blogs  / June 17, 2021

MSL and Onclusive Announce Global PR Attribution™ Partnership

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution™ to all MSL…

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Blogs  / February 11, 2021

Startup PR & How to Get Lift-Off For Your Launch

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup…

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Blogs  / February 2, 2021

Partnering with Shareablee to Help Companies Understand The Business Impact of Content

We’re happy to announce our new strategic partnership with Shareablee, the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.  The partnership will help companies gain more…

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Whitepapers  / December 23, 2020

Biotech and Healthcare News: Five ways to inject impact into your press releases

How can you use industry performance metrics to benefit your news releases?What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and…

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