Erik Wagner Headshot

Erik Wagner

Sr. Director of Demand Generation
Erik has over 13 years of experience building and leading marketing teams for technology companies. Erik currently heads up demand generation for Onclusive. Prior to his time at Onclusive, Erik led the global marketing team for a digital technology firm, FFW. There he was responsible for building & executing marketing strategies for all seven major markets that FFW operated in and staffing accordingly. Before FFW he worked for cloud-based video conferencing company, Lifesize, where he led their global demand generation efforts and was instrumental in launching their first cloud-based SaaS product. Erik started his career at a digital marketing agency, Volacci, where he led their digital services department and built and launched several service offerings. Erik has an MBA from the University of Texas, Austin and a BA from Union College, NY. In his free time he enjoys cycling, cars, tech, landscaping, working out, music, travel and being the best dog-dad and husband he can be.

Resources by Erik Wagner

Webinars  / June 4, 2020

Owned Media & The Growth PR Playbook

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.  Join this webinar…

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Whitepapers  / May 18, 2020

Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

As PR professionals, you and your team are at the forefront of all key internal and external communications. Your team is responsible for creating brand affinity and delivering the most impactful messages to your brand’s audience. But in order to…

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Blogs  / April 27, 2020

Influencing business decisions to grow your PR budget & your team

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process.  Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique…

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Blogs  / April 21, 2020

Tracking your PR efforts using metrics that align with business impact

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.  In this article, we will discuss…

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Blogs  / March 23, 2020

Media Mix Modeling – A Fresh Approach

If you read our last post on Media Mix Modeling (MMM), you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic,…

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Blogs  / March 17, 2020

What is Media Mix Modeling – And Why Should You Care?

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling…

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Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

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Blogs  / February 7, 2020

Data-Backed Tips to Optimize News Release Distribution

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared…

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Blogs  / January 31, 2020

Key Timing Takeaways for News and IR Releases

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post…

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