Judy Luk-Smit

As Vice President of Product, Judy Luk-Smit drives Onclusive’s product development strategy and roadmap, ensuring a high-quality user experience across the company’s suite of products. An accomplished product and business unit leader with nearly twenty years of experience, Judy has helped global brands, including Dell, Philips, Roche, and Xerox, build and market new products. Her excellence in driving product vision for cloud-based enterprise SaaS software and track record of fostering cross-departmental collaboration within growing teams bring Onclusive what it needs as it scales and advances the PRTech space. Judy has a master’s degree from Harvard University and a bachelor’s degree from Northwestern University.

Resources by Judy Luk-Smit

Blogs  / May 1, 2018

Investor Relations: Your Earnings Are Out, Now What?

Three essentials of measuring your financial earnings news and developing the right message Publicly traded companies release their earnings (essentially, their profits) four times a year through an earnings release, typically followed by an earnings call, where CEOs and CFOs…

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Blogs  / March 21, 2018

How Storytelling Connects Paid, Earned, and Owned Media

Breaking down silos between Paid, Earned & Owned media through continuous storytelling We are all familiar now with the PESO model. In December 2009, Forrester defined what it called the three new media options for interactive marketers: “paid, earned and…

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Blogs  / February 22, 2018

Onclusive Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

“Nail the elevator pitch.” Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. She won an Emmy in 2008 as a Field Producer at CBS 2 News…

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Blogs  / January 31, 2018

The New PR: The Intersection of Positioning and Content Marketing

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. Marketing and communication expert and author Andy Cunningham spoke about how to create a company’s positioning and branding as the foundation for success in the New PR.

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Blogs  / January 17, 2018

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Samsung leads the pack ahead of Apple and Google It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge…

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Blogs  / November 29, 2017

The Best PR & Content Marketing Conferences to Attend in 2018

The TOP PR and Content Marketing Conferences 2018 If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Whether you’re looking to submit…

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Blogs  / November 8, 2017

The New PR: Marketing Will Need to Be Recentered Around Communications

Keynote Speaker and Author, Geoffrey Moore, discusses the future of PR At last week’s The New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in…

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Blogs  / November 1, 2017

How to Use AI to Build a Brand Narrative

AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative…

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Blogs  / September 27, 2017

Crisis Communications: 10 Steps for Building an Effective Plan

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. This month,…

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