Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.…

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a…

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the…

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition…

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using Onclusive data to help them drive, maintain and replicate business impact. K: How does the Overstock PR team…

Kelly Byrd shares her thoughts on how to better equate measurement between advertising and PR with a new PR metric similar to ROAS: ROPRS, return on PR spend.

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging…

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If…

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used…