Kelly Byrd

AirPR's senior PR engineer. PR and marketing measurement buff by day. Yoga teacher by night.

Resources by Kelly Byrd

Blogs  / June 21, 2017

10 Facts PR Influencers Know to Be True

Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging…

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Blogs  / June 7, 2017

How to Care for Your Key Customer: The Journalist

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If…

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Blogs  / May 3, 2017

From Media Monitoring to Media Intelligence

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used…

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Blogs  / March 15, 2017

4 Signs Your PR Measurement Practices Could Be Better

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence…

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Blogs  / March 1, 2017

PRTech Will Make You Love Math

Public relations is undoubtedly an art, but it’s also a science. Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s…

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Blogs  / January 4, 2017

How to Prove PR Value to Your CEO in 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories,…

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Blogs  / December 7, 2016

Be a Better Writer: Tips for PR Professionals

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on…

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Blogs  / October 19, 2016

Why ‘Ghosting’ Is the Scariest PR Faux Pas

Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip…

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Blogs  / October 5, 2016

Is PR data bias holding you back?

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this…

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