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Kelly Byrd

Director of Product Marketing
PR pro turned marketer by day. Yoga teacher by night.

Resources by Kelly Byrd

Blogs  / April 29, 2021

What to do during a PR crisis and how to move on

Before, during and after a PR crisis, information and communication are key. There are very few crisis situations where less communication is better. It is almost always the case that more communication, and more well-informed communication, is the best strategy.…

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Blogs  / April 22, 2021

How to prepare for a PR crisis

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. Getting approved responses and researching a…

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Blogs  / March 31, 2021

3 Steps for Effective Crisis Communications Management

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the…

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Whitepapers  / March 26, 2021

The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition…

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Blogs  / February 12, 2018

Onclusive Interview Series: Mark Delcorps of Overstock.com

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using Onclusive data to help them drive, maintain and replicate business impact. K: How does the Overstock PR team…

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Blogs  / July 26, 2017

Impress Your Execs With This New PR Metric: ROPRS

Kelly Byrd shares her thoughts on how to better equate measurement between advertising and PR with a new PR metric similar to ROAS: ROPRS, return on PR spend.

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Blogs  / June 21, 2017

10 Facts PR Influencers Know to Be True

Earlier this month, Onclusive Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging…

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Blogs  / June 7, 2017

How to Care for Your Key Customer: The Journalist

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If…

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Blogs  / May 3, 2017

From Media Monitoring to Media Intelligence

For public relations professionals, media monitoring can be both tedious and exciting. If you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used…

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