Kelly Byrd

AirPR's senior PR engineer. PR and marketing measurement buff by day. Yoga teacher by night.

Resources by Kelly Byrd

Blogs  / August 31, 2016

How to Empower Data-Driven PR Leaders

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. She led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland…

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Blogs  / August 10, 2016

How to Use Data to Ensure Content Success

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or…

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Blogs  / July 27, 2016

Storytelling: Why It’ll Always Be Important

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” This is true in writing and public relations; We have many stories to tell about our companies at any…

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Blogs  / June 8, 2016

Universal Truths About PR

In life, there are certain universal truths that exist. If you’re waiting for a call and go to the bathroom, the person will call when you go. Or, when looking diligently for something, you can never find it. No matter…

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Blogs  / May 25, 2016

How Public Relations Is Like High School

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. Even those who work in other facets of marketing often cannot describe PR with confidence.…

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