Lauren Bauch Headshot

Lauren Bauch

Marketing Manager
Lauren Bauch is the Marketing Manager at Onclusive where she focuses on content creation, campaign execution and demand generation. Lauren has shaped her career by focusing on B2B marketing strategies and working with a number of industry-leading suppliers in the private and public sectors. Lauren received a bachelor's degree from Penn State University and her Master's from Belmont University. She enjoys skiing, hiking and yoga.

Resources by Lauren Bauch

Webinars  / Webinar Date: October 26th, 2021

How to Build a PR Business Case and Secure the Investment

Building a business case for PR resources may seem like a daunting task. From defining the challenges, to requesting the solutions, and finally proposing and justifying the budget your team deserves, there is a lot of ground to cover to…

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Case Studies  / September 29, 2021

How a Global Non-Profit Uses Soundbite Analysis to Drive Success

The International Fund for Animal Welfare (IFAW) is one of the world’s largest and most impactful animal welfare not-for-profits. The communications team had the desire to understand not only what IFAW messaging was most present in the media, but what…

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Webinars  / Webinar Date: September 23rd, 2021

The Ultimate Guide to Earned Media Strategy & Measurement

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s…

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Whitepapers  / August 16, 2021

The Ultimate Guide to Earned Media Strategy & Measurement

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.…

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Whitepapers  / July 22, 2021

How to Optimize Messaging and Soundbites to Drive Success

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences…

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Whitepapers  / June 17, 2021

PR Campaign Planning: Why Analytics is Key to Success

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media…

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Webinars  / Webinar Date: July 15th, 2021

How to Optimize Messaging & Soundbites To Drive Success

Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver…

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Webinars  / Webinar Date: June 10th, 2021

PR Campaign Planning: Why Analytics is Key to Success

As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help. Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as…

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Whitepapers  / May 13, 2021

Crisis Communications: Preparation and Management Essentials

While a corporate crisis can be one of the most difficult situations for PR pros to navigate, every company and every communications team must be prepared to handle one at any moment. Crises require rapid, carefully thought out and consistent…

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