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Melissa Koski Headshot

Melissa Koski

Strategic Account Director
Melissa has been managing measurement programs for over twenty years. Beginning her career as a coder for media content analysis programs, she honed her skills at spotting trends, insights, and writing analysis reports for a wide range of audiences. Most recently, Melissa has worked on the insights side of Customer Success across multiple industries including tech, pharma, retail, education, real estate, and automobile.

Resources by Melissa Koski

Blogs  / September 16, 2021

Metrics that matter to optimize your content strategy

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward…

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Blogs  / August 10, 2021

Developing your content strategy to become a trusted expert

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Creating content that moves the…

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Blogs  / March 18, 2021

Who PR Measurement Reports Should be Made For

In the third post of this 4-part series on Growth PR, we examine who you should formulate your analysis for. Be honest: how often have you presented a report on the results of and next steps from the past month…

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