Raj Sathyamurthi

AirPR co-founder and chief technology officer. Builds the brains behind PRTech tools.

Resources by Raj Sathyamurthi

Blogs  / July 19, 2017

The How and Why of PR Attribution™

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR…

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