CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan   Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. This week, AirPR hosted the webinar,…

New AirPR Webinar Explores How to Measure True Multi-Channel ROI We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message:…

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR…