Rebekah Iliff

Strategic Advisor for Onclusive. Swears by measurement. Challenges the status quo. Recharges with good books.

Resources by Rebekah Iliff

Blogs  / March 8, 2017

5 Quick Tips and Tools for Today’s PR Professional

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give…

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Blogs  / February 22, 2017

How to Find the Right MarTech and PRTech Solutions

Now that marketers are taking PR more seriously in terms of its ability to generate top-of-funnel leads and drive valuable brand awareness, the MarTech ecosystem has come to include PRTech solutions too. Yay for us! PRTech is no longer a…

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Blogs  / February 1, 2017

PR Advice From a Serial Journalist

Pitching journalists is a little like meeting with a hiring manager for a job you really want. Before you reach out or meet with them, you spend time researching the interests of someone you never met so you can better…

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Blogs  / January 18, 2017

The Separation of Powers in Today’s Media Landscape

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all…

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Blogs  / November 16, 2016

The Power of the Good Deed

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy,…

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Blogs  / September 14, 2016

This is How to Build a Brand With Soul

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and…

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Blogs  / August 24, 2016

How to Write a Byline That Positions You as a ‘Thoughtful’ Leader

I don’t mean to get meta, but I’m about to write a thought leadership post about thought leadership. Contributed content is more accessible than ever as publishers democratize writing opportunities in exchange for traffic volume. In fact, so many C-suite executives…

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Blogs  / July 13, 2016

Getting the Most Out of LinkedIn Pulse

As part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already…

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Blogs  / June 29, 2016

Strategic Public Relations Leaders Are All of These Things

Do you like taking assignments or leading the charge? If the latter, good for you! My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of…

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