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Rebekah Iliff

Strategic Advisor for Onclusive. Swears by measurement. Challenges the status quo. Recharges with good books.

Resources by Rebekah Iliff

Blogs  / June 22, 2016

Vet Media Agencies With These 5 Measurement Questions

A few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes. I expanded upon this thought recently in the Forbes article “Six…

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Blogs  / June 1, 2016

The Tinderization of Culture: Making People Matter Again

I’ve been thinking a lot about relationships lately. Romantic, business, friends, family and — yes, of course — customers. What allows for deep and meaningful connections? I’m not talking about connecting via Twitter, LinkedIn, Instagram, or Facebook. They are indeed…

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Blogs  / May 17, 2016

The Differences Between In-house and Agency PR Roles

After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he…

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Blogs  / May 3, 2016

[Podcast] Entrepreneurial Lessons From the Founders of SF Sketchfest

When we think of entrepreneurship, we tend to picture startups and unicorns. But there are so many different types of businesses that revolve around taking risks. An event-based business is similar to a fast-growing tech company in the sense that…

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Blogs  / April 11, 2016

5 Tips for Taking Ownership of Your Online Persona

We’ve already discussed headshot no-nos, and given our field, I’m guessing you’re well aware of the power of positive and negative publicity. But are you applying your PR and communications smarts to your own personal brand, in addition to those…

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Blogs  / April 4, 2016

Using Comedy to Enhance Your PR & Communications Skills

I’m a HUGE fan of humor in communications. It keep conversations upbeat, helps to cultivate relationships in a unique way, and forces you to not take yourself too seriously. Because who wants to be around a perpetual SpongeBob-Serious-Pants? To get…

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Blogs  / March 28, 2016

[Podcast] Applying the Farm-to-Table Concept to Influencer Marketing

I’ve been thinking about the power of customer advocates and influencers a lot lately, not only because they’re part of today’s buzzword stew but because, in my role, I sit on both sides of the table. As part of my…

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Blogs  / March 21, 2016

Headshot Faux Pas: 10 Mistakes to Avoid

Can’t figure out why you’re not making any new connections? No one responding to your LinkedIn messages? Much like how the name of your company can repel even the most loyal customer or client, a bummer headshot can also “turn…

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Blogs  / March 16, 2016

A Simple Customer Philosophy: “Meet Me Halfway”

Two people stand on opposite sides of a two-lane highway, separated by a four-foot wide, one-foot high, concrete median. Cars fly past them at nearly break-neck speed. They need to figure out a way to reach one another to exchange…

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