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Sean O'Neal Headshot

Sean O'Neal

President
Sean O’Neal is President of Onclusive where he oversees sales, marketing and business development. For 25 years Sean has been building marketing technology businesses and has held executive positions at Sony, Nielsen, The Daily Mail, and others. O’Neal has served on IAB committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for the Cannes Lions Festival of Creativity, South by Southwest, Advertising Week, and others. As a former CMO who has led multiple Communications and PR teams, O’Neal brings a unique perspective of the challenges facing the industry today and how to apply technology to meet those opportunities. Sean received his degree from Northeastern University and completed the Leadership Development Programme at the University of Cambridge in the United Kingdom.

Resources by Sean O'Neal

Blogs  / July 13, 2021

How to Make your Messaging Stick

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO™ Messaging can give you that insight by tracking…

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Blogs  / July 7, 2021

Why Message Optimization is Key to Brand Success

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want…

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Blogs  / February 17, 2021

A roadmap to impactful collaboration with your PR agency

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. We’ll discuss how to select…

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Blogs  / February 9, 2021

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong PR agency that aligns with and understands your…

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Webinars  / Webinar Date: November 12th, 2020

News Release Benchmarks for Healthcare & BioTechnology

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated…

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Webinars  / Webinar Date: September 16th, 2020

Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking…

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Blogs  / August 3, 2020

PR Aikido: 3 Techniques For Winning In The Media

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of…

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Blogs  / June 24, 2020

5 Powerful Owned Media Strategies (Part 2 of 2)

In our last blog, we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing…

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Blogs  / June 17, 2020

5 Powerful Owned Media Strategies (Part 1 of 2)

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media –…

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