Sean O'Neal Headshot

Sean O'Neal

President
Sean O’Neal is President of Onclusive where he oversees sales, marketing and business development. For 25 years Sean has been building marketing technology businesses and has held executive positions at Sony, Nielsen, The Daily Mail, and others. O’Neal has served on IAB committees, sits on several advisory boards, and is a frequent speaker and editorial contributor for the Cannes Lions Festival of Creativity, South by Southwest, Advertising Week, and others. As a former CMO who has led multiple Communications and PR teams, O’Neal brings a unique perspective of the challenges facing the industry today and how to apply technology to meet those opportunities. Sean received his degree from Northeastern University and completed the Leadership Development Programme at the University of Cambridge in the United Kingdom.

Resources by Sean O'Neal

Blogs  / August 3, 2020

PR Aikido: 3 Techniques For Winning In The Media

The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense. It requires the highest degree of…

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Blogs  / June 24, 2020

5 Powerful Owned Media Strategies (Part 2 of 2)

In our last blog, we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing…

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Blogs  / June 17, 2020

5 Powerful Owned Media Strategies (Part 1 of 2)

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. Classic earned media –…

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Blogs  / May 4, 2020

Why Public Relations Is King During A Crisis

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a…

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Blogs  / February 10, 2020

What The Jumpshot Closure Means for Earned Media Attribution

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to…

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Blogs  / January 22, 2020

Onclusive Launches AI-Driven Global Sentiment Analysis

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product.  Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…

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Blogs  / September 16, 2019

Business Wire Selects Onclusive To Power Media Analytics

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned &…

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Whitepapers  / June 3, 2019

2019 Global Journalism Report

Data Show Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier…

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Blogs  / April 3, 2019

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing,…

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