Why Public Relations Is King During A Crisis
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a…
What The Jumpshot Closure Means for Earned Media Attribution
Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to…
Onclusive Launches AI-Driven Global Sentiment Analysis
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…
Business Wire Selects Onclusive To Power Media Analytics
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned &…
2019 Global Journalism Report
Data Show Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier…
Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing,…
Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is…
Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo, Bank of the West
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. At the recent Growth PR Conference from AirPR, leadership…
PR & Marketing Leaders Share Predictions for the Future of Communications
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout…
