Sharam Fouladgar-Mercer

AirPR Co-Founder and CEO. Former hockey player. Forever analytics enthusiast.

Resources by Sharam Fouladgar-Mercer

Blogs  / November 16, 2017

The Truth About Earned and Owned Media Attribution

Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can…

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Blogs  / October 10, 2017

AirPR Software Launches New Version of AirPR Analyst Platform

New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders.…

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Blogs  / October 3, 2017

Brand Awareness: It’s All About Content

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts…

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Blogs  / September 20, 2017

Demystifying PR ROI

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are…

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Blogs  / August 30, 2017

Attribution: The Most Valuable Tool PR Pros Aren’t Using

Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.

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Blogs  / August 23, 2017

The 20 Responsibilities of PR and What They Entail

AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.

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Blogs  / June 14, 2017

What Happens When PR and Marketing Mesh

In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly…

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Blogs  / May 18, 2017

The 7 Surprising Super Powers of PR

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access…

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Blogs  / February 14, 2017

What Every Marketing Boss Loves

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or…

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