Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018
Kathy Seegebrecht is SVP and Chief Marketing Officer for UL (Underwriters Laboratories). She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and…
How AI Can Help Your PR Strategy
Better Decisions Begin with Data and Artificial Intelligence Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to…
The Truth About Earned and Owned Media Attribution
Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can…
Onclusive Software Launches New Version of Onclusive Analyst Platform
New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, Onclusive Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders.…
Brand Awareness: It’s All About Content
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts…
Demystifying PR ROI
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are…
Attribution: The Most Valuable Tool PR Pros Aren’t Using
Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.
What Happens When PR and Marketing Mesh
In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly…
The 7 Surprising Super Powers of PR
Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access…
