The Truth About Earned and Owned Media Attribution
Understanding the facts about media attribution & the ROI of Growth PR Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can…
AirPR Software Launches New Version of AirPR Analyst Platform
New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & TrendsTM Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders.…
Brand Awareness: It’s All About Content
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness More data has been created in the past two years than in the entire previous history of the human race. Millions of blog posts…
Demystifying PR ROI
MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. CMOs and CEOs are…
Attribution: The Most Valuable Tool PR Pros Aren’t Using
Attribution is the lifeblood that keeps a PR department thriving and off the chopping block. This article is your introduction to pairing the art of public relations with the science of measurement to impact your business.
The 20 Responsibilities of PR and What They Entail
AirPR CEO and Co-founder Sharam Fouladgar-Mercer lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.
What Happens When PR and Marketing Mesh
In a perfect world, public relations and marketing teams would work together more often to achieve common goals. But let’s be honest: we’re all fighting an uphill battle in reducing organizational drag, and not everyone needs to be in your weekly…
The 7 Surprising Super Powers of PR
Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access…
What Every Marketing Boss Loves
Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or…
