Sharam Fouladgar-Mercer

AirPR Co-Founder and CEO. Former hockey player. Forever analytics enthusiast.

Resources by Sharam Fouladgar-Mercer

Blogs  / May 18, 2017

The 7 Surprising Super Powers of PR

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access…

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Blogs  / February 14, 2017

What Every Marketing Boss Loves

Marketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing. What worked last year in a public relations or marketing campaign, or…

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Blogs  / January 25, 2017

PR Reporting for People Who Care About Data

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d…

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Blogs  / November 1, 2016

The Science of PR: The PRTech Ecosystem

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang,…

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Blogs  / October 26, 2016

2016 PRTech Awards Recap

Last week in New York, we held the third annual PRTech Awards honoring individuals who work to bring together PR, marketing, technology, and media. These individuals were selected from 100+ nominations. For the last half decade, PR software providers have…

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Blogs  / October 12, 2016

How to Drive PR Decisions with Data

I recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.” My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of…

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Blogs  / January 28, 2016

Reporting on the state of the PR industry

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible…

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Blogs  / October 6, 2015

5 Tenets of PRTech + 2015 PRTech Awards Recap

Last week in New York, #TeamAirPR hosted the 2015 PRTech Awards to honor the leading minds in PR, Marketing, Technology and Media. Needless to say, the brainpower gathered in one room was staggering. (You can peruse a few snaps of the…

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