Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)
In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she…
Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys
A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to…