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Sunita Menon Headshot

Sunita Menon

Adjunct Lecturer, University of Florida, College of Journalism and Communications
Sunita is a global executive who masterfully connected data and technology with people, process and purpose for realizing business results at IBM for the last 25 years – while building data organizations, talent and mindset. She is currently bringing her expertise and experience to PR/Communications industry to unlock the value of data-advised insights for business impact. Sunita is also teaching a course she designed - ‘Driving Strategic PR Insights’ at University of Florida School of Journalism and Communication. Follow Sunita's data thought leadership by following her on LinkedIn.

Resources by Sunita Menon

Blogs  / March 17, 2021

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. In this continuation, she…

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Blogs  / March 2, 2021

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to…

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