Blogs  / November 16, 2016

The Power of the Good Deed

by Rebekah Iliff

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy, oh, boy could we use some of those!).

While we (the PR movers and shakers) rarely consider ourselves to be “powerful” in terms of how what we do shapes the world, we are extremely powerful. As individuals, we have a tremendous amount of influence: We pitch journalists who tell our stories and drive narratives forward. That’s a BIG deal.

That said, I thought I’d share some food for thought from a few past articles, which I’m hoping will inspire you to do good with your PR position of power and continue to push forward conversations that can have a profound effect on the world around you.

In “How to measure the PR value and business impact of social good,” I explore the topic of corporate social responsibility, and the difficult question of whether or not you can really put a value on changing human lives. In a business sense, you can think in terms of mapping initiatives to actual business outcomes or attracting and retaining employees. But it’s a little more complicated than that… [Read the rest on Mashable – 4 min. read.]

And while many companies are leveraging the diversity/inclusivity conversation, we have yet to see the massive sea change. I spoke with Sumun Pendakur, associate dean for institutional diversity at Harvey Mudd College, to uncover what an organization needs in order to truly create change. The result was the piece “How to champion diversity and inclusion within your business.” Bias reduction training, designating a champion while holding everyone accountable, and debunking myths are a few of the tactics we discussed. [Read the rest on Mashable – 3.5 min. read.]

Lastly, while we all work to connect with our audiences in a way that’s actually meaningful, why not refocus some of that energy on building brands that have a real purpose in the world? In the article “How to build a brand with soul: emotion, audience, philosophy,” branding guru Fabian Geyrhalter shares the cornerstones of building a brand that hits the heart chords and answers customer needs (in a genuine way). [Read the rest on Inc. Magazine – 3 min. read.]

As many of us get ready for family time next week (and work like animals before then so we can take some time off!), I urge you to think about how you can use your “PR position of influence” for the betterment of the media landscape and beyond.

Yes, data is power.

But there’s also a lot of power in the unseen.