As you plan PR campaigns beyond media relations to drive positive brand sentiment, target audience behavior and/or policy change, PR analytics data can help.
Join Gemma Moroney of SHOOK, Alex Judd of Clarity PR and Greg D’Andrea of Onclusive as they share tips for data-fueled PR campaign planning.
In this webinar, you’ll learn:
- Planning principles and some popular models
- How to use AMEC’s Integrated Evaluation Framework as a planning tool
- The role of PR analytics data & insight in PR campaign planning
- What metrics are most helpful for PR campaign planning