Blogs  / April 24, 2013

The value of PR: what do podiatrists, glaziers, and plumbers have in common?

by Rebekah Iliff

Sometimes the content gods do a little magic and enlighten you to information that seems almost too good to be true.

Case in point: yesterday I received this article from PR Daily in my inbox, the short of which went something like this:

On the Top 200 jobs list culled together by CareerCast (by the way, I’ve never heard of this site before), public relations executive ranked #73. News reporter ranked dead spanking last at #200.

Before we get excited not to be last, let’s look at a few careers topping PR…ones clearly less stressful with perhaps a better hiring outlook, but certainly lacking the earning potential.


#23 – podiatrist

#59 – glazier

#66 – plumber

I would also like to point out that public relations executive jobs generally lack these three factors, which (I think) should bump the number to at least 69:

“Gross” factor – podiatrist

“What the hell is that?” factor – glazier

“The butt of every joke” factor – plumber

It’s easy to get caught up, and somewhat defensive, about PR’s ranking on the Top 200 jobs list; but I implore you to keep reading. Any feelings of inferiority will soon be assuaged. 


#79 – judge

#85 – tax collector (is that term still used circa 2000 BC?)

#95 – pest control worker

#116 – funeral director (a non-shocker)

#155 – senior corporate executive (you think Google’s CEO is livin’ the life?)

#163 – seaman

The most entertaining part of the report was the last four rankings…because they are so utterly random they become comical:

#197 — actor

#198 – enlisted military personnel

#199 – lumberjack

#200 – news reporter

Maybe it’s just me, but I would think someone whose job it is to escape death, (often in a war zone) wouldn’t be anywhere near one whose job it is to often fake escaping death while getting paid a shitload of money. But hey, I’m no CareerCast researcher.

However, I’m not alone in my “questioning” of the list. Because the content gods were SO good to me (and now to you) I will leave you with these non-edited reader comments from the report. What you choose to do with this information is up to you.


Journalist is not the worst job in the world

Submitted by Anonymous on Wed, 04/24/2013 – 03:19.

I know, it’s difficult to be a journalist-reporter. I know, we have a stress environnement. I don’t know mathematic formula for to calculate the rank. But, journalist and reporter is one of the most important job in society. A reporter will inform of society and world developpement.



Submitted by Anonymous on Tue, 04/23/2013 – 23:30.

poeple are getting paid to do a stupid list like this what a joke


I agree with much of what you

Submitted by Anonymous on Tue, 04/23/2013 – 19:03.

I agree with much of what you say.  It depends on your heart, mind and ambitions and what work you want to do.  Money is but one–albeit important–measure for job satisfaction.  I believe being a newspaper reporter, for example, could be among the most interesting jobs on this list.  In that position, one routinely visits and reports on people from all walks of life.  What could be more interesting and challenging.  Yet it ranks last.  Which maybe it should if job security and big salary are one’s top priorities.


Is this list randomized?

Submitted by Anonymous on Tue, 04/23/2013 – 22:55.

There is no way in hell, Janitor ranks higher than a Senior Chief Executive. The pay information is inaccurate, the job descriptions are laughable, and this list of jobs seems to have been taken from a fourth grader’s diary.


GlazierAbout a Glazier

A Glazier is a construction tradesperson who selects, cuts, installs, replaces, and removes residentialcommercial, and artistic glass. Glaziers also install aluminum storefront frames and entrances, glass handrails and balustrades, shower enclosures, curtain wall framing and glass and mirror walls.

An apprentice glazier can work on both commercial job sites and residential ones. It takes approximately four years for an apprentice to complete the on-the-job training and schooling. After filing qualifications, an apprentice becomes a journeyman glazier and is qualified for work on commercial and industrial glazing jobs. A combo glazier works on specifically residential job sites, usually installing retrofit (replacement) windows into homes.

Source: http://en.wikipedia.org/wiki/Glazier