In case you missed it, PR has gotten a lot more complex over the past five years. From understanding technology to broadening skill sets, the PR role has expanded to account for these changes.
With complexity comes opportunities to learn, grow, innovate, and create things that were once unimaginable. When seen through this lens, PR becomes a treasure trove.
Because this week was my “birthday week” (I actually celebrate the entire month in case you were wondering), but mostly because I’ve been traveling like a madwoman to keep up with all these PR shifts (AMEC Measurement Week, Social Media Week), I’d like to point you to two articles that have already been written – which means I didn’t have to come up with something new!
The subject matter is one of my favorites: brand journalism.
From Dell’s TechPageOne to Adobe’s CMO.com, brands are taking control of their news, and PR folks are quickly becoming the equivalent of newsroom editors in many cases.
P.S. – Read her FastCo stuff too, it’s gooooood!
Article #2 – Ignore the fact that I authored this Mashable article, it’s completely objective I swear; and HBD to me!
Enjoy the rest of your week…but more importantly, remember how difficult it is to be a PR pro today and give yourself a gigantic pat on the back. Or perhaps…go get a massage 🙂
Aren’t birthday weeks the best?