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After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data…

An important article by Bloomberg, “Investors Are Ignoring a Dangerous Crackdown on Press Freedom,” recently caught my eye.  I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last…

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.…

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Creating content that moves the…

Onclusive Head of Growth, Erik Wagner, lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift…

The key to public perception, public affairs, and public relations A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting…

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences…

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO™ Messaging can give you that insight by tracking…