Case Studies  / August 19, 2021

Earned Media Metrics for Global PR Strategies: How Sophos Identifies and Uses Insights

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data…

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Blogs  / August 17, 2021

Let the Sun Shine: Restricting the Press Restricts Markets

An important article by Bloomberg, “Investors Are Ignoring a Dangerous Crackdown on Press Freedom,” recently caught my eye.  I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last…

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Whitepapers  / August 16, 2021

The Ultimate Guide to Earned Media Strategy & Measurement

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media.…

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Blogs  / August 10, 2021

Developing your content strategy to become a trusted expert

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Creating content that moves the…

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Blogs  / August 9, 2021

The 22 Responsibilities of PR and What They Entail

Onclusive Head of Growth, Erik Wagner, lists the many responsibilities of today’s PR and communications teams. See how many fall within your role.

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Blogs  / August 3, 2021

Setting the right earned media objectives for your brand

Earned media content is king when it comes to building brand reputation—your biggest brand asset. And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift…

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Blogs  / July 27, 2021

What people think vs. What people think about

The key to public perception, public affairs, and public relations A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. This is called Agenda-Setting…

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Whitepapers  / July 22, 2021

How to Optimize Messaging and Soundbites to Drive Success

Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. Strategic messaging enables you to create brand awareness, convey who you are as a business to your intended audience and develop the emotional connection that influences…

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Blogs  / July 13, 2021

How to Make your Messaging Stick

Would it be valuable to understand how your messages get amplified on social media and drive website actions? How about to see whether your competitors are using identical or similar messaging? NEO™ Messaging can give you that insight by tracking…

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