Resources

Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

Learn More
Blogs  / February 10, 2020

What The Jumpshot Closure Means for Earned Media Attribution

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to…

Read More
Blogs  / February 7, 2020

Data-Backed Tips to Optimize News Release Distribution

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared…

Read More
Blogs  / January 31, 2020

Key Timing Takeaways for News and IR Releases

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post…

Read More
Blogs  / January 27, 2020

Benchmarks Report Shares Key Information on News Release Data

At the 2019 PRSA International Conference, Business Wire, the global leader in news release distribution and regulatory disclosure, and Onclusive, the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating…

Read More
Blogs  / January 22, 2020

Onclusive Launches AI-Driven Global Sentiment Analysis

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product.  Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…

Read More
Blogs  / January 20, 2020

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…

Read More
Case Studies  / January 14, 2020

Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.…

Learn More
Webinars  / January 13, 2020

Livongo: Messaging & Media Relations for an Award-Winning IPO

Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading…

Watch Now