Resources

Webinars  / April 17, 2020

Using Data to Grow Your PR Budget & Your Team

Executives have long struggled to appreciate the full value that communications professionals provide. Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure…

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Blogs  / April 15, 2020

Getting Executive Buy-In on PR Metrics That Matter to Your Business

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. We believe that the current economic…

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Blogs  / April 8, 2020

Aligning Your PR Metrics With Business Goals & Executive KPIs

Especially during trying economic times such as what we’re experiencing now with the unfolding COVID-19 pandemic, communications teams must be able to demonstrate their impact in terms that matter to their businesses versus continuing to rely on outdated proxy metrics…

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Blogs  / March 23, 2020

Media Mix Modeling – A Fresh Approach

If you read our last post on Media Mix Modeling (MMM), you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This is our second post on the topic,…

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Blogs  / March 17, 2020

What is Media Mix Modeling – And Why Should You Care?

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling…

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Blogs  / March 11, 2020

Word! How Fast Coronavirus Spread

I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus”…

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Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

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Blogs  / February 10, 2020

What The Jumpshot Closure Means for Earned Media Attribution

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to…

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Blogs  / February 7, 2020

Data-Backed Tips to Optimize News Release Distribution

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared…

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