Resources

Blogs  / March 17, 2020

What is Media Mix Modeling – And Why Should You Care?

Traditional models of PR measurement no longer work (i.e. AVEs). Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling…

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Blogs  / March 11, 2020

Word! How Fast Coronavirus Spread

I think we have almost certainly just witnessed the fastest ever global adoption of a new word. And, maybe, the fastest diffusion of two words in the history of humanity. Perhaps the only thing to spread faster than the “coronavirus”…

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Case Studies  / March 11, 2020

Messaging & Media Relations for an Award-Winning IPO – Livongo

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers…

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Blogs  / February 10, 2020

What The Jumpshot Closure Means for Earned Media Attribution

Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to…

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Blogs  / February 7, 2020

Data-Backed Tips to Optimize News Release Distribution

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared…

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Blogs  / January 31, 2020

Key Timing Takeaways for News and IR Releases

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post…

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Blogs  / January 27, 2020

Benchmarks Report Shares Key Information on News Release Data

At the 2019 PRSA International Conference, Business Wire, the global leader in news release distribution and regulatory disclosure, and Onclusive, the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating…

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Blogs  / January 22, 2020

Onclusive Launches AI-Driven Global Sentiment Analysis

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product.  Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…

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Blogs  / January 20, 2020

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…

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