Resources

Case Studies  / January 10, 2020

How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment…

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Blogs  / January 6, 2020

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism, I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on…

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Blogs  / December 19, 2019

Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As…

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Whitepapers  / December 12, 2019

The 2019 News Release Benchmark Report

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social…

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Webinars  / December 11, 2019

Data-Driven Strategies for Winning with News Releases

Communications departments have long relied on the news release to disseminate critical and time-sensitive information to their target journalists. But, PR and IR teams have never had the data to inform the best days and times to distribute those releases,…

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Blogs  / December 6, 2019

The 15 Best PR and Marketing Conferences to Attend in 2020

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind.  Conferences and other gatherings of like-minded marketing professionals provide…

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Case Studies  / November 25, 2019

Lucidworks’ Clear Choice: Onclusive for PR Analytics

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get…

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Case Studies  / November 6, 2019

Onclusive is Yext’s Answer for PR Analytics

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to…

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Case Studies  / October 21, 2019

How Proteus Builds Brand with Earned Media

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands…

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