Resources

This week, we’re wrapping up our January blog series focused on “The Executive’s Guide to Building and Leading an Impactful Communications Team”. In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with…

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG, I’m tasked with connecting the dots between our content marketing and our business…

Welcome back to our January blog series focused on “The Executive’s Guide to Building and Leading an Impactful Communications Team”! In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between…

In many organizations, a major fragmentation exists between executive leadership and the communications function. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard…

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and…

In many organizations, a major fragmentation exists between the communications department and executive leadership. The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard…

How can you use industry performance metrics to benefit your news releases?What should you consider when preparing your news to have the desired impact? When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and…

In 2020, we have all experienced a year like no other. The COVID-19 pandemic, as well as multiple climate, social and political disruptions, resulted in a tremendous acceleration of many existing trends and the emergence of some new ones. So,…

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. While companies can spend time understanding things like Total Cost of Ownership or metrics that they’ve created specific to their sector, the number…