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As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In that post…

At the 2019 PRSA International Conference, Business Wire, the global leader in news release distribution and regulatory disclosure, and Onclusive, the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating…

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product.  Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…

This blog was originally published on AdAge.com on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.…

Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading…

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment…

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism, I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on…

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As…