Blogs  / January 27, 2020

Benchmarks Report Shares Key Information on News Release Data

At the 2019 PRSA International Conference, Business Wire, the global leader in news release distribution and regulatory disclosure, and Onclusive, the data science company for communications, reported results from the first-ever impact analysis of nearly 17,000 news releases on generating…

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Blogs  / January 22, 2020

Onclusive Launches AI-Driven Global Sentiment Analysis

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product.  Based on the state-of-the-art deep learning and Natural Language Processing (NLP) research coming out of Silicon Valley,…

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Blogs  / January 20, 2020

Marketing Ventriloquism: A Master Class On How To Speak To Your Audience In A Voice Other Than Your Own

This blog was originally published on on December 18, 2019. In my last article, I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.…

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Case Studies  / January 14, 2020

Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.…

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Webinars  / January 13, 2020

Livongo: Messaging & Media Relations for an Award-Winning IPO

Although the digital health industry received a record breaking $8.1 billion worth of funding from venture capital in 2018, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading…

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Case Studies  / January 10, 2020

How Overstock Uses Paid & Earned Media To Drive Brand Engagement

Wouldn’t it be powerful if your PR team, which generates your company’s most valuable content, had the same control, predictability, measurability and optimization in the earned media process that exist in all other forms of marketing? This was the sentiment…

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Blogs  / January 6, 2020

Control And The Marketing Ventriloquist: How To Improve Your PR And Advertising Performance Simultaneously

This post was originally posted on AdAge on December 04, 2019. In my previous article on marketing ventriloquism, I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on…

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Blogs  / December 19, 2019

Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

This blog was originally published on on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As…

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Whitepapers  / December 12, 2019

The 2019 News Release Benchmark Report

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social…

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