Resources

Blogs  / December 6, 2019

The 15 Best PR and Marketing Conferences to Attend in 2020

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind.  Conferences and other gatherings of like-minded marketing professionals provide…

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Case Studies  / November 25, 2019

Lucidworks’ Clear Choice: Onclusive for PR Analytics

Lucidworks is a fast-growing company, working on creating a global brand and increasing category awareness for their platform that enables enterprises to connect users with the data that they need to make decisions. Unfortunately, Lucidworks’ marketing department struggled to get…

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Case Studies  / November 6, 2019

Onclusive is Yext’s Answer for PR Analytics

Quantifying the effects of PR is difficult enough for any business, but Yext presents a unique challenge in that the company serves customers in virtually every industry across numerous geographies. Yext’s communications team was looking for a better way to…

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Case Studies  / October 21, 2019

How Proteus Builds Brand with Earned Media

Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands…

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Webinars  / October 18, 2019

How Overstock Combines Paid & Earned Media To Drive Brand Engagement

Watch this exciting on-demand webinar to learn best practices for driving brand engagement with your earned media from Overstock.com’s Senior Director of Public and Investor Relations, Mark Delcorps. Learn how Overstock uses Onclusive to amplify its earned media and measure…

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Whitepapers  / October 8, 2019

Six Earned Media Strategies to Maximize Reach & Impact

The world as we know it is changing. The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company.…

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Webinars  / September 17, 2019

Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign

With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. People around the world are taking trips to connect with…

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Blogs  / September 16, 2019

Business Wire Selects Onclusive To Power Media Analytics

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Called the “Earned &…

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Case Studies  / September 3, 2019

How 23andMe Uses PR Attribution™ to Drive Business Outcomes

23andMe wanted more than just article numbers and reach in a PR analytics solution. Their team was looking for a way actually connect their PR to sales. They adopted Onclusive’s PR Attribution™ to understand which content directly impacted the customer…

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