Resources

Blogs  / August 28, 2019

Top Five Reasons To Integrate Earned, Owned and Paid Media

Marketers have been talking about paid, owned and earned media channels for over a decade now. Yet these three channels are almost always spoken about and operate as independent functions within the marketing department. Paid media (advertising) is rarely integrated…

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Blogs  / August 22, 2019

Marketing Communications: (Credibility + Impact) versus (Reach + Frequency)

(Credibility + Impact) versus (Reach + Frequency) Ever since Regis McKenna published The Regis Touch, high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and…

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Whitepapers  / June 26, 2019

PR Attribution™ 101

Without the ability to measure the bottom line impact of PR, communicators only know the amount and scale of media coverage they are getting about their brand. For communications professionals to continue to have a seat at the table, optimize…

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Whitepapers  / June 3, 2019

2019 Global Journalism Report

Data Show Worldwide Decrease in Professional Journalists, Shift Towards Independent Authors The world of journalism has never been as dynamic as it is today. Thanks to the digital media revolution and the emergence of self-publishing platforms it has become easier…

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Webinars  / April 24, 2019

How 23andMe Uses PR Attribution™ to Drive Key Business Outcomes

The ability to attribute the impact of content to actual business outcomes is the link that has long been missing from PR measurement. Yet, pinpointing which stories get people to take action is critical to developing winning PR and content…

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Blogs  / April 9, 2019

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for…

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Webinars  / April 5, 2019

How Experian Unifies Global Communications with Power of Voice™

How does a global brand standardize on a single PR metric? Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and…

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Blogs  / April 3, 2019

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing,…

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Blogs  / March 21, 2019

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is…

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