Blogs  / November 1, 2017

How to Use AI to Build a Brand Narrative

AirPR’s new Research TrendsTM provides insight into how to build a brand Narrative When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. Identifying the long-form narrative…

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Blogs  / November 1, 2016

The Science of PR: The PRTech Ecosystem

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang,…

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Blogs  / January 28, 2016

Reporting on the state of the PR industry

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible…

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Blogs  / April 1, 2015

AirPR Fights for “Title Equality”

Company Institutes Mandatory “CSO” Position For All In an effort to fight for one of the most controversial equality issues of modern day tech culture, Title Equality, technology company AirPR has announced it will change all employee titles to CSO.…

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Blogs  / September 29, 2014

Dell, OneSpot, and AirPR on the New PR/Marketing Frontier

This week we bring you a guest post from Dell’s managing editor, the incomparable Ms. Stephanie Losee. Ms. Losee has been leading the brand journalism/content marketing charge for quite some time, so it only seemed fitting that we turn her…

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Blogs  / April 15, 2014

Spin May Suck, But Gini Dietrich Rocks

Have you ever had a moment in time where you’re thinking “wow, I’m on top of the world, I really know my $h!t” only to have your ego (rightly) deflated after a serendipitous brush with someone who, in actuality, is…

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Blogs  / April 8, 2014

How PR is like sailing

Early this morning I sat on a dock in the Sausalito bay near my house and watched – not the clouds roll in, but rather – three elderly gentlemen go about their morning boat routines. One was probably 80ish years…

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Blogs  / April 1, 2014

PR Hack: March Replay

In case you were too busy last month doing one of the following… #1 – tending to client antics #2 – chasing journalists around #3 – attempting to disconnect only to find that (ironically) a phone call or email you’ve…

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Blogs  / March 27, 2014

When in doubt, say it with a GIF

They say a picture is worth a 1,000 words. I say: In a world where lengthy emails reign supreme, it behooves us all to recognize just how much a single image can convey. If storytelling is at the core of PR,…

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