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big data for PR

Blogs  / August 10, 2016

How to Use Data to Ensure Content Success

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or…

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Blogs  / December 1, 2015

PART 2: Big Data 101 for PR

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague…

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