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big data

Blogs  / October 13, 2015

PART 1: Big Data 101 for PR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost,…

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Blogs  / August 3, 2015

#DataTalk: Harnessing Big Data to Propel PR

Does anyone else feel like everywhere they turn there is some reference to Big Data? While that statement may be steeped in a bit of hyperbole, there is some truth to it. Big Data really is impacting every industry and…

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Blogs  / May 19, 2015

Smart Speak: Ditch the business jargon to build trust

As a professional communicator and nearly obsessive people observer, one thing I often find myself doing at events is listening in on conversations between individuals and groups of people. Some may call this eavesdropping; I like to think of it as…

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Blogs  / February 3, 2015

Big Data and the Human Experience

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of…

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Blogs  / May 20, 2014

Airing PR’s Dirty (Data) Laundry

Let’s be honest. In an era when even the most challenged of industries are employing data-driven decision making, there’s no reason PR shouldn’t be able to catch up. As media mongers, we’ve long relied on vanity metrics to prove our…

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Blogs  / November 10, 2013

Top 22 “unsexier things” than PR big data

In Silicon Valley, Silicon Alley, Silicon Hills, and Silicon [insert any global tech region I may not be familiar with], big data is all the big rage. As a founding team member for a company now selling a big data…

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Blogs  / October 31, 2013

Don’t be SCARED of big data!

Anyone who knows me, knows I have two pro-crushes: Steve Jurvetson AND Bill Tancer Not necessarily in that order. I’d like to point out that I’ve never met “Stevie-J” (that’s my pet name for him) in person, but I did…

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