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Blogs  / November 16, 2016

The Power of the Good Deed

I’ve recently been thinking a lot about the power of “the Good Deed”, especially since the world seems a bit nutty right now; and yet, we are supposed to be entering a season of gratefulness, holiday cheer, and resolutions (boy,…

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Blogs  / September 14, 2016

This is How to Build a Brand With Soul

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. For example, if you’re a PR professional representing a home décor site known for its eclectic items, and…

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Blogs  / November 10, 2015

5 Reasons To Embrace Video Content Now

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video…

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Blogs  / May 23, 2013

You named your startup what? 5 tips for getting it right.

Naming your company is like naming a kid; except instead of the kid taking the heat for a “bad” name (think Francis Bean, Tu Morrow, Zuma Nesta Rock, or <insert baby name of any really famous person>) YOU will actually…

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