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content marketing

Blogs  / August 10, 2016

How to Use Data to Ensure Content Success

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or…

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Blogs  / February 16, 2016

5 sites that will sharpen your storytelling skills

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date…

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Blogs  / August 13, 2015

4 Pitfalls of Brand Journalism to Avoid

Perhaps for obvious reasons, we (meaning the Onclusive crew) tend to obsess about all things “owned content.” Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated…

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Blogs  / June 23, 2015

Content Marketing: Building A Web of Influence

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.…

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Blogs  / October 9, 2014

Medium: A Peek At The Blueprint Of Publishing’s Future

On June 25th, Medium announced the hiring of Steven Levy, longtime technology writer at Wired, to be the editor-in-chief of an unnamed technology site associated with their platform. Back in April 2013, Medium acquired Matter. The publisher has since become…

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Blogs  / September 29, 2014

Dell, OneSpot, and Onclusive on the New PR/Marketing Frontier

This week we bring you a guest post from Dell’s managing editor, the incomparable Ms. Stephanie Losee. Ms. Losee has been leading the brand journalism/content marketing charge for quite some time, so it only seemed fitting that we turn her…

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Blogs  / August 13, 2014

Leaders Of The Pack: 15 Companies Blazing The Brand Journalism Trail

The proliferation of digital combined with the democratization of information via the Internet has shifted our information consumption habits dramatically. Where once we were comfortable being spoon-fed, each of us now possesses the tools to be active information seekers demanding…

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Blogs  / July 23, 2014

Killer content: 6 newsletters not to be missed

Admit it. You receive at least one email a day that gets you all giddy. Maybe you’re inspired by quirky copywriting or maybe those tips on how to metamorphose social content into conversions gave you something cool to share at…

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Blogs  / July 15, 2014

Adam Singer on analytics, Jack Bauer, and PR success

When you’re a relatively new company, attempting to do something please don’t say disruptive or innovative here um, hmmmm, new… it’s extremely important to watch for influencers in your industry who have insights or opinions about what you’re doing. Exhibit…

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