Blogs  / June 26, 2013

He said, she said: don’t embargo my love

Few PR related topics get more “love” than the ever-controversial, ever-confusing, ever-take-it-or-maybe-leave-it embargo. That’s right, the word whose original meaning was a “partial or complete prohibition of commerce and trade with a particular country” was [for some reason] adopted by…

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Blogs  / June 19, 2013

Top 5 PR don’ts from an important tech reporter we can’t name

To forward the discussion from last week’s post “How to pitch the press” I thought it would be fun, and possibly frustrating, to point out the Top 5 Don’ts courtesy of a really important tech reporter from a really big…

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Blogs  / June 14, 2013

Why does pitching the press feel like walking Captain Hook’s plank?

Two weeks ago, Sharam spoke on a panel (“How to pitch the press” moderated by Robert Scoble) with a handful of journalists at the Startup Conference in Silicon Valley. Now, don’t ask me how he managed to get himself on…

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Blogs  / June 4, 2013

Journalists: it’s about them, not you.

The chasm between your company story and the journalists that are going to care about said story is wide. So wide, in fact, that to make the leap across you must fundamentally understand what you are asking them to do.…

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Blogs  / May 30, 2013

Experience: the tailor to any saggy startup suit

There are good writers, great writers, and talented writers; then there are excellent communicators whose medium for connecting to the world happens to be writing. These last folks, if you can find them, are invaluable to the forward movement of…

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Blogs  / May 17, 2013

How to use “breadcrumbs” to tell a better story

Here in Silicon Valley it’s easy to get caught up in the tech-hype-vortex-bubble. This 4 sided beast includes everything from ad nauseum discussions about pedigree and educational background to a belief system which often rewards high potential above high performance. Throw in…

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Blogs  / April 24, 2013

The value of PR: what do podiatrists, glaziers, and plumbers have in common?

Sometimes the content gods do a little magic and enlighten you to information that seems almost too good to be true. Case in point: yesterday I received this article from PR Daily in my inbox, the short of which went…

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Blogs  / March 28, 2013


In light of the subject matter below, compliments of, I have only one question: What rules have I broken? And yet…this leads me to more questions: Is this journalism, bloggism, or lazy content distributionism? Or is it simply repurposing…

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Blogs  / March 15, 2013

Give a good story (or get edited out)

Today we continue our series of guest posts from industry leading, best-in-breed PR Pros. Enjoy this insightful piece from Metis Communications’ Director of Content Services, Rebecca Joyner. You know any article written by someone with this title is going to…

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