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Blogs  / June 19, 2013

Top 5 PR don’ts from an important tech reporter we can’t name

To forward the discussion from last week’s post “How to pitch the press” I thought it would be fun, and possibly frustrating, to point out the Top 5 Don’ts courtesy of a really important tech reporter from a really big…

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Blogs  / June 14, 2013

Why does pitching the press feel like walking Captain Hook’s plank?

Two weeks ago, Sharam spoke on a panel (“How to pitch the press” moderated by Robert Scoble) with a handful of journalists at the Startup Conference in Silicon Valley. Now, don’t ask me how he managed to get himself on…

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Blogs  / June 4, 2013

Journalists: it’s about them, not you.

The chasm between your company story and the journalists that are going to care about said story is wide. So wide, in fact, that to make the leap across you must fundamentally understand what you are asking them to do.…

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