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Blogs  / November 4, 2015

3 Keys to the Virtuous PR Cycle

When it comes to PRTech, there are two key components to achieving success in this new world order: Technological investment and human capital. The problems tend to arise when PR loses sight of the human component and only focuses on…

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Blogs  / July 15, 2014

Adam Singer on analytics, Jack Bauer, and PR success

When you’re a relatively new company, attempting to do something please don’t say disruptive or innovative here um, hmmmm, new… it’s extremely important to watch for influencers in your industry who have insights or opinions about what you’re doing. Exhibit…

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Blogs  / May 20, 2014

Airing PR’s Dirty (Data) Laundry

Let’s be honest. In an era when even the most challenged of industries are employing data-driven decision making, there’s no reason PR shouldn’t be able to catch up. As media mongers, we’ve long relied on vanity metrics to prove our…

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