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media relations

Blogs  / December 21, 2015

How A Press Release Is Like A Selfie

Today’s most successful PR campaigns begin with communications teams who have adopted the mentality of thinking like a journalist. Before even considering sending a pitch over to their favorite reporter, they’ve already strapped on their newsroom-caps and have evaluated whether…

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Blogs  / June 23, 2015

Content Marketing: Building A Web of Influence

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering.…

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Blogs  / October 29, 2014

Getting First Dibs on the Future of PR and Media

When a writer for Fast Company agrees to write a “first dibs” article for your company blog, it is all at once flattering (OMG! She’s gonna do that for lil’ ol’ us??), but also – ah hem – kind of…

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Blogs  / June 23, 2014

PR Summit and PRTech Award Notables & Quotables

Last week was a whirlwind of PR awesomeness. We had the pleasure of attending the 5th annual PR Summit in San Francisco (thank you Shaun Saunders), the Publicity Club of New York’s New Media Influencers Luncheon (thank you Peter Himler), and the first round of…

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Blogs  / May 13, 2014

Serena Ehrlich from Business Wire sets the record straight

DON’T FORGET: The 5th Annual PR Summit in San Francisco is 1 month away! Be sure to buy your tickets. Here’s 20% off because we love you: http://bit.ly/1iXXuWE Back in the fall of 2013, I wrote this blog post where I equated…

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Blogs  / April 15, 2014

4-Part Guide for Interview Preparation in a Pinch

You’ve reviewed the 7 Signs You’re Ready for PR and landed an interview with star business reporter after chatting them up at a networking event. Giggles dispersed, you now come to terms with the part that makes you panic: They…

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Blogs  / April 15, 2014

AirPR & YEC team up to increase PR opportunities for entrepreneurs

Editor’s Note: This blog post is touting a partnership AirPR has recently launched to promote the benefit of our Marketplace. So, yes, we are going to talk about ourselves. But I think it’s relevant to where the PR industry is…

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Blogs  / February 13, 2014

The Ultimate Public Relations Love Song

Happy Valentine’s Day, folks! In homage to St. Valentine and his cherubic, winged partner-in-crime Cupid, we’ve rewritten a classic L-O-V-E tune for all the PR peeps out there. This new improved version of this classic love song is the perfect way to…

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Blogs  / January 8, 2014

5 tips from Randi Zuckerberg on striking a tech-life balance

Randi Zuckerberg’s ascension to the “voice of reason” in our fast-paced, digitally-enhanced, technology-connected age couldn’t have come at a better time. In her recently launched book Dot Complicated, Randi addresses some of the most pressing issues of our time, how…

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