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Blogs  / May 13, 2014

Serena Ehrlich from Business Wire sets the record straight

DON’T FORGET: The 5th Annual PR Summit in San Francisco is 1 month away! Be sure to buy your tickets. Here’s 20% off because we love you: http://bit.ly/1iXXuWE Back in the fall of 2013, I wrote this blog post where I equated…

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Blogs  / April 15, 2014

4-Part Guide for Interview Preparation in a Pinch

You’ve reviewed the 7 Signs You’re Ready for PR and landed an interview with star business reporter after chatting them up at a networking event. Giggles dispersed, you now come to terms with the part that makes you panic: They…

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Blogs  / April 15, 2014

AirPR & YEC team up to increase PR opportunities for entrepreneurs

Editor’s Note: This blog post is touting a partnership AirPR has recently launched to promote the benefit of our Marketplace. So, yes, we are going to talk about ourselves. But I think it’s relevant to where the PR industry is…

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Blogs  / March 5, 2014

PR Hack: February Retrospective

Ohhhh, so much March Madness happening! Tech, music, film (SXSW), basketball (NCAA championship), Irish things (St. Patty’s day), CMOs getting cozy (Adobe’s SUMMIT) and probably a few other random things I’ve missed. But before we jump the gun and get…

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Blogs  / October 3, 2013

Quantitative and Qualitative walked into a bar

Last week we kicked off the rolling, invite-only, stealthy, somewhat clandestine launch of our next product, which measures the ROI (aka assumptive value) of PR unlike any other solution on the market. [Watch our video to learn more]  As part…

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Blogs  / July 16, 2013

7 hot tips for maximizing the value of media coverage

Generally speaking, there are fewer things I despise more than conferences. The only thing I despise more than conferences is, well, specifically…PR conferences.  Mostly because I find them filled with stuffy corporate communications folks who are still trying to figure…

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Blogs  / June 19, 2013

Top 5 PR don’ts from an important tech reporter we can’t name

To forward the discussion from last week’s post “How to pitch the press” I thought it would be fun, and possibly frustrating, to point out the Top 5 Don’ts courtesy of a really important tech reporter from a really big…

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Blogs  / June 4, 2013

Journalists: it’s about them, not you.

The chasm between your company story and the journalists that are going to care about said story is wide. So wide, in fact, that to make the leap across you must fundamentally understand what you are asking them to do.…

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Blogs  / April 18, 2013

Startup advice: Four or five things, who’s counting?

Every day I have the paradoxical pleasure of sitting across from two extremely brilliant technologists: Raj, our CTO, and Patrick, our Data Scientist. The paradox is, frankly, that while I can [hopefully] absorb their genius merely by osmosis and/or covertly…

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