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PR advice

Blogs  / June 7, 2017

How to Care for Your Key Customer: The Journalist

If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook? How can you better delight and entice them to return week after week to see what’s new? If…

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Blogs  / March 29, 2017

How to Be a PR Hero According to a Journalist

Last week was an interesting PR convergence of sorts for me. I emerged from the boiler room with AirPR’s CEO, our lead investor, and some of the top marketing and PR minds on the planet with what I’m sure will be the next big…

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Blogs  / March 15, 2017

4 Signs Your PR Measurement Practices Could Be Better

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits. Hopefully, you are doing your due diligence…

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Blogs  / March 8, 2017

5 Quick Tips and Tools for Today’s PR Professional

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give…

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Blogs  / February 1, 2017

PR Advice From a Serial Journalist

Pitching journalists is a little like meeting with a hiring manager for a job you really want. Before you reach out or meet with them, you spend time researching the interests of someone you never met so you can better…

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Blogs  / August 19, 2015

Fighting Back Against Passive PR Pitches

One of the downsides to being a content creating machine is that, inevitably, you will be added to every media database on the planet. Subsequently, you will be pitched everything from Smucker’s new line of technologically-enhanced jams to book releases…

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Blogs  / February 20, 2013

To seem less elusive, PR changes name to Tom

Tom McLeod is the personification of PR. In other words, if PR were encapsulated in a human being, Tom would be that person. Instead of a crotchety, aging man, unsure as to his ultimate fate (Are we dying? Why is…

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Blogs  / February 14, 2013

MDV’s Pamela Mahoney on how to avoid PR sabotage

This week we kick off a series of guest posts from some of the PR industry’s top pros. Some have corporate communications backgrounds and are now working in-house for VCs, major brands or Fortune 500 companies, while others have built…

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Blogs  / February 7, 2013

Entrepreneur Media’s Kara Ohngren talks startups, PR, and journalism

In the words of my dear friend and founder of Astrsk PR, Elliot Tomaeno: “This is the future, and we’re living in it. So deal with it.” This was his [indignant yet charming] response to a discussion we recently had…

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