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PR analytics

Blogs  / April 5, 2017

Customer Spotlight: Kiva’s Powerful Earned Media Strategy

As director of customer success for a PRTech company, I work hand in hand with some of today’s most innovative brands to help them overcome today’s PR challenges. Since these challenges are not limited to the AirPR community, we’re kicking…

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Blogs  / February 8, 2017

PR Data Insights: How to Benchmark Engagement

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available. It’s challenging to set measurement goals without an understanding of how…

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Blogs  / June 10, 2015

Rick Liebling On The Power of 3: PR + Social + Tech

It’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. Three-piece suits…three little pigs…three sheets to the wind…ok, maybe not that…

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Blogs  / May 12, 2015

The PR Measurement Challenge

Albert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has…

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Blogs  / November 3, 2014

Getting inside the brain of Shonali Burke

There are PR folks who get it; then there are PR folks who get it. Shonali Burke falls into the latter category. As the CEO of a PR business, Shonali is: #1 – A self-professed measurement + social media geek and constantly champions…

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